Bengaluru, Feb 25: Be.ing painfree, a science-led menstrual wellness startup, has launched the world’s first sanitary pads with in-built cramp relief technology, introducing an integrated approach that combines menstrual hygiene with active pain management with a single product.
Be.ing painfree operates at the intersection of menstrual hygiene and pain relief, two categories that have traditionally functioned separately. The brand aims to bridge this gap by integrating hygiene and active pain management into one system. Its portfolio includes sanitary pads with embedded cramp relief technology, a fast-acting cramp relief gel, and a debloat superfood that targets secondary symptoms such as bloating and gut discomfort. The hero product is the sanitary pad with in-built cramp relief technology, combining high-absorbency menstrual hygiene with embedded plant-based actives that are released through body heat and moisture. The company has also been granted a patent for its innovation titled “Cramp Relieving Sanitary Pad and Process for Its Preparation,” making it a patented product and reinforcing the uniqueness of its technology.
Commenting on the launch of the brand, Dr. Sharmistha Mondal, Founder of Be.ing painfree says,
“With the launch of Be.ing painfree, we are introducing a brand built on one simple belief; any pain that disrupts daily living should never be considered normal. We are here to simplify life for women by of ering solutions that are safe, natural, and work without compromise.”
Be.ing Painfree’s most notable recognition is its selection for WTFund (Cohort 1, C1/24), a competitive initiative founded by Nikhil Kamath. The brand was founded after extensive research and pattern mapping across more than 3,000 women, Be.ing painfree was built as a problem-first company. The founding team, with backgrounds in healthcare and operations, spent over four years conducting customer discovery, clinical consultations, and rigorous testing to build formulations that are plant-based, non-hormonal, and non-steroidal. In addition to the pads, the brand offers a 15-second cramp relief gel designed for fast-acting relief from cramps, back pain, and leg pain, as well as a debloat superfood that supports gut health and reduces bloating and acidity. All products are designed to be safe for lifelong use, free from toxins, hormones, and artificial pain-numbing agents.