By-Anjana Sastri, Director – Marketing, Sterling Developers
Real Estate in the context of India, has transformed in recent times, driven by innovation, investment and evolving consumer trends. In addition to this, the most noteworthy development is the remarkable rise in the number of women who are making a mark in the real estate sector with their visionary approach and strong business acumen. Real estate has undergone a sea of change in the country with changes in gender diversity, putting to rest the earlier norm of real estate being a male-dominated industry. From property consultants, channel partners and agents to engineers, architects and leaders of multinational real estate development firms, women are leading the Indian realty sector to scale new heights. Dynamic and adaptable, the sector has exhibited a strong growth trend that has gained from women taking up more active roles. Hence the International Women’s Day theme, “Accelerate Action”, is a vital key in women’s progress.
Traditional roles are no longer roadblocks
Women in real estate are redefining leadership, proving that traditional homemaking roles are no longer barriers to professional success. With remarkable adaptability, they’ve shattered old myths and stepped into previously male-dominated spaces. Balancing both personal and professional spheres with exceptional multitasking skills, they continue to excel. Recognizing their talent, real estate companies are adapting policies to support and empower women, unlocking their full potential in the industry.
Real estate bodies are pushing diversity
Real estate companies through industry bodies like the Confederation of Real Estate Developers’ Associations of India (CREDAI) have made a significant push to encourage gender diversification and inclusivity within the sector. These bodies play a major role in getting companies to make gender sensitivity a priority. Complementing the companies’ approach, women employees are exhibiting great talent and ambition to rise in ranks based on their merit alone. The roles that they are taking are varied and diverse in various domains like sales and marketing, finance, engineering, administration and human resource management, thereby enabling women to play greater professional roles.
MNCs are bringing in gender neutrality
The entry of multinational companies into the Indian realty market is another reason for its increasing gender neutrality. These companies work on an equal opportunity principle and have been offering greater avenues for growth. Given their excellent reasoning and empathetic outlook, women have been an asset to real estate companies. Some of the work principles of many international firms are being adopted in Indian companies too to make them more democratic. Corporate history in India has been dominant over the last decade and has opened up opportunities for women to meet people from varied domains and countries across the globe to experience how companies work and what can be adopted in the Indian real estate sector.
Women have a more customer centric approach
Women’s intuitive thinking and customer-centric approach drive real estate companies to tailor products with precision. In an industry catering to diverse needs, their natural ability to balance perspectives makes them invaluable in understanding and fulfilling customer expectations. With a sharp sense of execution, women accelerate decision-making and optimize customer relations. Their collaborative mindset and strong communication skills further propel the industry forward, proving that when women lead, action follows at an accelerated pace.
Women are driving change across industries, and real estate is no exception. The sector’s future growth depends on harnessing their immense talent, as they bring trust, responsibility, and decisive action to the table. As more women step into leadership roles, they are accelerating action toward gender parity, championing progress, and creating platforms for change. Real estate is realizing that diversity isn’t just about equality – it’s about innovation and success. With women at the forefront, the industry’s future is more dynamic than ever.