Campaign Outline
Objective: To commemorate 25 years of the Indian insurance industry’s liberalisation and to educate the public about its evolution, challenges, and future prospects.
Target Audience: General public, financial professionals, policymakers, and insurance industry stakeholders.
Key Messages:
● The significant impact of liberalisation on the Indian insurance sector.
● The growth and transformation of the industry over the past 25 years.
● The challenges and opportunities faced by the industry.
● The future of the Indian insurance industry.
Campaign Timeline: 6-Month campaign with a new episode released every month.
Episode Titles and Storyline
Episode 1: A License to Grow: The Dawn of Liberalization
● This episode will delve into the pre-liberalization era, highlighting the state-owned monopoly and its limitations.
● It will explore the government’s decision to liberalise the insurance sector in 1999 and the hopes and expectations it generated.
Episode 2: Seeds of Change: The Early Years
● This episode will focus on the initial years of liberalisation, when private players entered the market.
● It will discuss the challenges faced by these new entrants, such as building brand trust, establishing distribution networks, and educating consumers.
Episode 3: A New Era of Innovation: Digital Disruption
● This episode will explore the role of technology in transforming the Indian insurance industry.
● It will highlight the emergence of digital insurance platforms, mobile apps, and AI-powered solutions.
Episode 4: A Growing Pains: Navigating the Regulatory Landscape
● This episode will delve into the regulatory challenges faced by the insurance industry.
● It will discuss the role of the Insurance Regulatory and Development Authority of India (IRDAI) in shaping the industry’s growth.
Episode 5: Consumer Empowerment: A Paradigm Shift
● This episode will focus on the increasing awareness and empowerment of Indian consumers.
● It will highlight the changing consumer preferences and expectations, and how the industry has responded to them.
Episode 6: The Future is Bright: A Vision for the Next 25 Years
● This final episode will look ahead to the future of the Indian insurance industry.
● It will discuss the potential impact of emerging technologies, climate change, and demographic shifts.
● It will also explore the role of insurance in building a resilient and prosperous India.