Mumbai, Feb 16: Collective Creative Labs (CCL), the strategy-led creative agency under Collective Artists Network, has been awarded two Silver Effies at the 25th Effie India Awards and achieved the #15 spot in the Agency of the Year rankings, marking a significant milestone for the independent agency.
For a relatively young agency operating without legacy backing, this recognition goes beyond accolades—it validates a unique model that combines cultural insight, creative strategy, and outcome-driven execution.
The winning campaigns were built on brand truth, strategic discipline, and consumer understanding, emphasizing work that drives business results rather than chasing virality or spectacle. CCL was founded to bridge the gap between culture, creators, and brand strategy, offering integrated solutions where talent, content, and influence come together under a cohesive framework.
Vijay Subramaniam, Founder and Group CEO, Collective Artists Network, said,
“CCL was built to bring strategic rigour to the intersection of culture and creators. Brands don’t need access alone; they need alignment. These awards reflect how our approach meaningfully integrates culture into brand growth.”
Sanjana Jain, Partner at Collective Artists Network and CEO at CCL, added,
“Great work begins with clarity—clarity about the brand, the consumer, and the business objective. These Silver Effies validate that disciplined strategy and deep insight not only create impactful work but also move the business forward.”
Over the years, CCL has delivered campaigns for brands such as Zebronics, Rakesh Masala, and Liberty, demonstrating that clarity and insight, rather than spectacle, drive reach and effectiveness.
The dual Silver wins and Agency of the Year recognition reinforce CCL’s positioning as a performance-driven creative partner, operating at the forefront of brand, culture, entertainment, and emerging media integration.