17th September: Eureka Forbes, a trusted name in home health and hygiene, announces the launch of the Live Demonstration Program for the Forbes Smart Clean robotic vacuum cleaners. The initiative strengthens the brand’s legacy of customer-centric innovation by integrating its four-decade-old tradition with the convenience of digital technology.
Despite growing awareness of smart home solutions globally, robotic vacuum cleaners remain in the early stages of adoption in India, with penetration of less than 0.5%. The Live Demonstration Program directly addresses this gap by showcasing actual product use for dirt removal and spotless wet mopping thereby building customer confidence in the category.
The program enables customers to book demonstrations seamlessly through QR codes across websites, e-commerce platforms, in-store displays, and digital channels. The consumers just have to ‘Scan a QR code to experience a live demo’. The sessions are hosted from a dedicated studio equipped with advanced multi-camera setups that simulate the in-person experience. The demo covers cleaning across different floor types, app functionality, and ease of maintenance, followed by a live Q&A. Once scanned, consumers are directed to a booking page where they can choose their preferred time slot, register with their details, and instantly receive a confirmation link to join the live demo from any device.
Talking about the program, Anurag Kumar, Chief Growth Officer, Eureka Forbes, said, “Our mission has always been to empower customers with trust and confidence in our solutions, and in-home product demonstrations have been a part of this. With the Live Demonstration Program, we are combining in-person demos with the power of technology to create an experience that is convenient, interactive, and personal. This will aim to accelerate adoption of robotic cleaning solutions in India and continue to set benchmarks in building trust with our customers. We look forward to engaging with thousands of households through this initiative and helping them experience first-hand how our Forbes Smart Clean robotic vacuum cleaners can make everyday living smarter, easier, and healthier.”
The demonstrations are currently available in six languages like Hindi, Kannada, Tamil, Telugu, Malayalam, and English ensuring inclusivity and accessibility across geographies. With this launch, Eureka Forbes reinforces its position as a pioneer in customer experience, transforming how Indian households engage with technology-driven home cleaning.