New Delhi – July 23rd, 2025: Flipkart Foundation, the charitable arm of the Flipkart Group, has collaborated with CanKids KidsCan, a national NGO working on childhood cancer care, to launch the ‘Nutrition for Hope: Empowering Children with Cancer through Nutritional Support’ programme. This initiative aims to provide critical nutritional support to children undergoing cancer treatment. Focused on Five hospitals across Kolkata and Delhi, the project is designed to tackle malnutrition, and thereby support better recovery outcomes for pediatric patients.
The intervention will be implemented across key hospital units including SSKM Hospital, Medical College Kolkata, and Chittaranjan National Cancer Institute in Kolkata, along with the Institute Rotary Cancer Hospital at AIIMS, and Safdarjung Hospital in Delhi. Through these centers, over 750 children aged 0-19 will receive customized ration kits and professional dietary counselling, based on assessments by healthcare practitioners. The project is designed to complement medical treatment by integrating nutritional care directly into the patients’ treatment plans, with a focus on reducing complications, preventing re-admissions, and improving overall quality of life.
Speaking on the collaboration, Sarah Gideon, Vice President – Corporate Affairs, Flipkart, said, “At Flipkart Foundation, we recognize the unimaginable challenges faced by children battling cancer and the families who support them. Proper nutrition plays a vital role in helping these children endure treatment and regain strength. Through this partnership with CanKids KidsCan, we hope to ease a small part of that burden by ensuring they receive the nourishment and care they deserve. This is not just about food, it’s about dignity, healing, and standing by those who need it most.”
Vaibhav Dayal, Chief Executive Officer, CanKids KidsCan, added, “We are pleased to have partnered with the Flipkart Foundation to provide nutritional support to children with cancer. This collaboration is a significant step in our shared commitment to making a positive impact on these children’s lives. We look forward to a fruitful partnership with Flipkart Foundation, and we are excited about the potential of what we can accomplish together.”
To ensure accountability and impact, progress under the programme will be monitored through biometric indicators such as weight and BMI. Families will also receive guidance to help them reinforce nutritional practices at home. This initiative reflects the shared mission of both organizations to support vulnerable communities through sustained, patient-centric care.