Sparsh Pearl Announces Lifetime Warranty on PTMT Bath Fittings; Launches ₹20 Crore Mega Campaign with Brand Ambassador Saif Ali Khan
Delhi, Feb 26: Sparsh Pearl, a trailblazer in India’s bath fittings industry with over three decades of excellence, has announced a game-changing move in the industry — Lifetime Warranty on its entire PTMT bath fittings portfolio.
In a bold step that reinforces its leadership in the PTMT segment, Sparsh Pearl is now offering a lifetime warranty across all PTMT bath fittings. This strategic announcement is backed by the brand’s advanced manufacturing processes, stringent quality testing standards, and large-scale production capabilities that have positioned it as a dominant force in the category. Importantly, every PTMT piece undergoes thorough testing to ensure long-term durability, strength, and consistent performance before reaching the market.
To amplify this milestone, Sparsh Pearl is launching a high-impact, multi-dimensional campaign featuring its brand ambassador Saif Ali Khan. The campaign will span television, digital platforms, OTT, outdoor media, trade activation, and retail branding, with an estimated investment of ₹20 crores dedicated exclusively to promoting the Lifetime Warranty initiative.
Commenting on this landmark development, Mr. Naresh Garg, Chairman & MD, Sparsh Pearl, said:
“At Sparsh Pearl, we believe that true leadership is built on confidence in your own product. Offering a Lifetime Warranty on our PTMT Bath Fittings is not a marketing statement — it is a reflection of the rigorous testing, superior raw materials, and advanced manufacturing systems that go behind every product. This campaign marks a new chapter in our journey, where we are not just participating in the category — we are setting new benchmarks for it.”
Mr. Manish Gupta, President – Sales & Marketing, Sparsh Pearl, said:
“PTMT has been our flagship and most trusted category across markets. With the introduction of Lifetime Warranty, we are not only strengthening consumer confidence but also empowering our distributors and dealers with a powerful value proposition. Backed by a ₹20 crore multi-platform campaign featuring our brand ambassador, this initiative will significantly enhance brand visibility, retail demand, and market leadership in the PTMT bath fittings segment.”