Mumbai, 14th April 2025: In a step forward towards impacting Indian sports ecosystem, playR has partnered with Chennai Super Kings (CSK), Gujarat Titans (GT), and Sunrisers Hyderabad (SRH) as their Official Merchandise Partner for the 2025 season.
Under the merchandise agreement, playR will manage the production, sales and marketing of the merchandise for the franchises.
With millions of followers, the objective is to reach the fan through omni-channel presence and affordability, which is the speciality of iCOREts Private Limited – Parent company of the brand playR. The initial few weeks off-take and engagement is impressive and garnered a traction of over 30k units.
Ravi Kukreja, the Founder of playR and the Director of iCOREts Private Limited remarked “This is a momentous milestone for playR. Partnering with three of the heavy-lifters CSK, GT and SRH will help us build advanced added values further delivering the fans experience.’
A New Era of Fan Fashion & Functionality.
playR – CSK, GT, and SRH merchandise will be available across all offline leading stores and Online E-com and Q-com globally.