25th August 2025: In a world that moves faster by the day, a growing number of young Indians are seeking something different- a way of living that is intentional, conscious, and rooted in both modern aspirations and cultural grounding. It is this rising wave that inspired the creation of Noww Club, a new-age lifestyle community designed to help people live more consciously while still embracing ambition and growth.
Founded by Sanskriti Jayaswal, winner of Mrs. India 2024 and mentor to over 1,000 women on identity and self-expression, and Raj Kumar Saroj, an ex-entrepreneur and technologist with a decade of experience scaling consumer and fintech startups, along with Saket Agarwal, a seasoned entrepreneur and a growth leader, Noww Club brings together technology, community, and culture to fill a gap that many young Indians feel deeply the lack of support and guidance in building a lifestyle that truly aligns with who they are.
The founders have lived this problem themselves. Sanskriti, after years of mentoring women from different parts of India, saw the loneliness and confusion that comes with navigating self-expression in today’s world. Raj, choosing to return to his hometown after years in India’s tech hubs, wanted to prove that a fulfilling life doesn’t require a Tier-1 pin code. Saket, after building and scaling multiple startups, understood how much young Indians are craving communities that prioritise balance, belonging, and conscious growth.
Noww Club is not about chasing trends or adding more noise to already cluttered lives. It is about curating a culture where young people can slow down, find clarity, and access mindful opportunities that are relevant, affordable, and authentic. From conscious brands to growth experiences, the Club is built around a simple vision: to help India’s next generation design a lifestyle that feels aspirational yet emotionally right.
As Sanskriti puts it, “We want to make conscious living a part of everyday choices, not a luxury. The Club is a space for people who want to grow while staying true to themselves.”
With early traction across Jaipur, Lucknow and Dehradun, Noww Club is shaping up to be more than just a lifestyle initiative, it’s becoming a movement. A movement that challenges the idea that aspiration must come at the cost of identity, and that conscious living is for a select few.
Noww Club is opening its doors selectively, inviting only those who resonate with its values. Because for the founders, impact comes not from numbers alone, but from building a community that is truly committed to living differently.