Mumbai, 11th June 2025 — Collective Artists Network, India’s leading new media company, has announced the launch of Radhika Subramaniam, the country’s first AI travel influencer — and the first virtual personality in India to speak both English and Tamil.
Radhika is the latest in Collective’s growing universe of virtual creators. She follows the introduction of Kavya, a millennial AI personality known for her polished aesthetic and premium, luxury-forward storytelling. While Kavya speaks to an audience drawn to aspiration and style, Radhika is all heart — a Gen Z solo traveller chasing stories, culture, and self-discovery.
Built with a backstory that many young Indians will relate to, Radhika left behind a steady corporate job to travel across the country. She’s curious, grounded, and drawn to the little things — local legends, hidden cafes, street-side crafts, small-town festivals. Through her lens, everyday India becomes something worth pausing for.
“Radhika feels like someone we all know — that one friend who took the leap and actually went on the trip. She’s thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network.
Her bilingual voice allows her to move seamlessly between regions and communities, and makes her relatable to a much wider audience. She speaks like someone from here — because she is.
For brands, this opens up new ways to connect. Whether it’s a tourism board bringing attention to overlooked destinations, or a young Indian brand telling a story rooted in place and identity — Radhika offers consistent, culturally aware content that’s always ready to go.
“There’s a warmth to Radhika that’s hard to fake. She’s not just spitting out trends or trying to be viral — she actually gets the context,” said Sudeep Subhash, Chief Revenue Officer at Collective Artists Network and CEO of Big Bang Social. “For brands, that’s gold. You get someone who’s always on, always in sync with your voice — but also genuinely engaging for the audience. That kind of storytelling at scale is really exciting.”
Radhika is just getting started, but her arrival marks a bigger shift — where storytelling is no longer limited by the traditional rules of influence, and where AI can be used to create characters who truly connect. With this launch, Collective continues to build what’s next in media — one thoughtful, synthetic storyteller at a time.
Be the first to comment