New Delhi, June 17, 2025 — Investors from the early-stage angel network JIIF have invested in a ₹350 crore fund for Atomic Capital, a newly launched consumer-focused venture capital firm. JIIF-affiliated angel investors alone contributed ₹26.5 crore to the fund.
This marks one of the largest collective bets by JIIF’s investors in the consumer VC space, underscoring rising conviction in India’s next wave of consumption, driven by digital-first brands, regional demand, and wellness-oriented products.
Commenting on the investment, Jeenendra Bhandari, Chairman, JIIF, said, “It is a proud moment to see JIIF members backing Atomic Capital’s first fund. Their investment aligns with our broader thesis of supporting category-defining, purpose-led startups. India’s consumer opportunity is massive and Atomic’s operating model is well positioned to unlock enduring brand value.”
Speaking on the investment Apoorv Gautam, Founder Atomic Capital said “We are delighted to have JIIF Angel members join us on our mission to empower the next generation of Indian entrepreneurs. Our approach is rooted in deep founder collaboration, strategic insight, and a relentless focus on capital-efficient scale. This investment signals strong alignment with this model and further strengthens our ability to partner with exceptional founders early in their journey”
Atomic Capital operates with an “Operating VC” approach, offering not just capital but also hands-on support in brand building, growth marketing, supply chain optimization, and leadership hiring.
In FY 2024–25, JIIF’s investor base deployed over ₹60 crore across more than 20 startups, spanning fintech, healthtech, AI, logistics, and consumer. The network now supports a portfolio of over 150 companies, further reinforcing its role as a key player in India’s early-stage startup ecosystem.
Atomic Capital’s launch comes at a time when India’s consumer market is at an inflection point. With the rise of digital commerce, growing aspirations in non-metro cities, and a maturing brand ecosystem, early-stage investors are increasingly betting on the next generation of Indian consumer startups.
This fundraise signals a shared vision between Atomic Capital and JIIF to build scalable, resilient consumer brands tailored to the evolving needs of Indian consumers.
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