Jan 9: ROOT Brands, a global wellness company operating across 90+ countries and co-founded by Dr. Christina Rahm and Clayton Thomas, today announced the appointment of David and Angelike Norrie as Directors of North American Expansion and Growth Strategies. This strategic leadership addition reinforces ROOT’s commitment to strengthening its Ambassador-driven business model while expanding its mission of helping people detox, think clearly, and live purposefully across North America.
The Norries bring decades of proven leadership in building multi-eight-figure organizations, developing high-performing teams, and creating sustainable growth strategies rooted in personal responsibility and mission-driven culture. Their appointment comes as ROOT Brands continues to scale its patent-protected wellness portfolio, including Clean Slate, Zero-In, and Clean Spirits, throughout the North American market.
“David and Angelike embody the values and vision we’ve built ROOT Brands upon,” said Clayton Thomas, Co-Founder of ROOT Brands. “Their track record of building organizations of tens of thousands, their commitment to scientific integrity and truth-based education, and their focus on empowering leaders to serve with purpose makes them the ideal team to accelerate our North American growth strategy.”
Proven Track Record of Measurable Impact
Throughout their careers, David and Angelike Norrie have:
Built and led organizations of tens of thousands generating multiple eight figures in cumulative revenue
Mentored leaders who developed multiple six- and seven-figure businesses
Consulted for companies in wellness, personal development, and education sectors
Hosted a podcast with nearly 500,000 downloads worldwide that ranked Top 100 overall at launch and #1 in multiple categories
Trained thousands of entrepreneurs, families, and communicators across the United States and internationally
Earned recognition as Couple of The Year in 2017 for a billion-dollar wellness company
Complementary Leadership Expertise
Angelike Norrie is a former professional martial artist and fitness champion turned corporate executive and entrepreneur who has appeared on more than seven magazine covers including Oxygen (twice) and Strong Magazine. She has served in fractional leadership and consulting roles for multiple wellness companies, advising on brand voice, product education, leadership ecosystem development, and market expansion. As creator of Body Revival™ and transformational programs, Angelike brings expertise in health optimization, human performance, and building resilient family systems.
David Norrie is an award-winning journalist, author of two Amazon bestsellers—Turned On: Tuning In, In a Tuned-Out World (2020) and The Pursuit (2022)—and creator of the Speak Up communication framework. With more than two decades in media and public speaking, David has trained thousands of entrepreneurs, executives, and leaders to become confident, compelling communicators. His experience includes NFL coverage and a long-running weekly column on health and fitness in one of the nation’s largest newspapers.
Together, they are the founders of the Turned On® movement, a global initiative focused on communication, health optimization, leadership development, and family resilience that emphasizes presence, engagement, and Kingdom influence in the marketplace.
Strategic Alignment with ROOT’s Mission
The Norries’ appointment reflects ROOT Brands’ commitment to values-driven expansion. Their expertise aligns seamlessly with ROOT’s mission through:
· Shared emphasis on helping people achieve optimal wellness, think clearly, perform at their best, and live purposefully
· Commitment to personal responsibility and foundational wellness
· Focus on scientific integrity and truth-based education
· Understanding that strong families form the foundation of strong communities
· Proven experience building mission-driven leadership cultures”We’re honored to join ROOT
Brands at this pivotal moment,” said David Norrie. “ROOT’s commitment to patent-protected innovation, scientific excellence, and empowering people to take control of their wellness journey resonates deeply with our mission of helping individuals and families live with clarity, health, and purpose.”
“What drew us to ROOT is the integrity behind the science and the genuine care for the Ambassador community,” added Angelike Norrie. “We see tremendous opportunity to support ROOT’s growth across North America by equipping leaders with the tools, training, and support they need to build sustainable businesses while serving their communities with excellence.”
Focus Areas for North American Growth
In their new roles, David and Angelike will focus on:
North American market expansion and penetration strategies
Ambassador and field leadership development programs
Communication and speaking training for ROOT’s leadership community
Brand storytelling and go-to-market strategy refinement
Education frameworks for ROOT’s wellness ecosystem
Community-building and movement leadership initiatives
Growth strategy and culture development across the organization
Their work will directly support ROOT Brands’ Ambassador community while strengthening the company’s position as a leader in patent-protected wellness solutions, including Clean Slate’s patented water-soluble zeolite technology that crosses the blood-brain barrier and Clean Spirits’ enzyme activation technology for liver health support.