Small and regional brands gain access to premium OTT inventory traditionally reserved for large enterprise advertisers
Mumbai: JioHotstar’s Self-Serve Ads platform is enabling startups, local enterprises, and regional brands across India to independently run targeted advertising campaigns during the IPL and other premium content — an opportunity traditionally limited to enterprise advertisers with large budgets and agency support.
Regional businesses from Maharashtra, Goa, Karnataka, Telangana, Tamil Nadu, West Bengal, Gujarat, Odisha, Kerala, and Delhi-NCR have already used the platform to reach audiences during IPL programming and regional entertainment content. Advertisers leveraging the platform include Oxycool (Goa), Chandukaka Saraf Jewels (Maharashtra & Karnataka), Deepa Silks (Tamil Nadu), Eden Realty (West Bengal), Air Bounce (Gujarat), Baby Memorial Hospital (Kerala), and Jas Honda (Odisha).
Key highlights of the platform:
Campaigns can be launched starting at Rs. 4,000
Access to premium ad formats including pre-roll, mid-roll, and mobile-first integrations across sports, entertainment, movies, and regional content
Granular targeting options, including regional language feeds; city, area, and pincode-level targeting; audience demographics and interests; device targeting; and team-specific IPL match targeting
Performance-led models such as CPC (Cost Per Click) for optimized spends
Regional brands can advertise during matches featuring their home teams, deepening local audience engagement during high-attention moments
The shift reflects the broader democratization of digital advertising in India, with the rise of connected TV consumption, regional language viewership, and digital sports audiences opening up new avenues for smaller businesses to compete alongside national brands for consumer attention.
Select advertiser experiences and regional success stories are currently being explored, offering a closer look at how digital sports advertising is helping small businesses strengthen visibility, customer engagement, and market reach during high-consumption events like the IPL.