Today’s business landscape is more competitive than ever. So if you hope to stand out, you need to make an impression on your customers. Because if you hope to encourage referrals and repeat business, you need to find a way to stick out in their minds. However, the same tricks that used to work aren’t necessarily working the same these days. People’s behaviors are changing, and also the way they think. Fear not—here are some of the best tips for mastering customer impressions in 2023.
Create a Wow Factor
When a customer walks into your place of business, you want to “wow” them. Whether it means having a gorgeous business lobby or a standout website, the same rules apply. When people enter either your physical store space or your website, you want them to see that you’re the real deal. Show them you have taste and gusto, and that appearances and first impressions matter to you. Because, even though it may seem secondary to other things that will make your business stand out, the truth is that first impressions always have and will always matter.
Provide Exceptional Customer Service
Forget about “OK” customer service or good customer service— today, it’s all about delivering exceptional customer service that people will rave about to their friends and family. Address your customers’ concerns not only with a solution butalso with something that goes beyond that.
Go the extra mile and exceed all of their expectations. The more positive of an impression you can make on them, the more likely they are to return to your place of business the next time they need whatever it is you sell, and the more your name will come to mind when their friends or family ask them if they have anyone to recommend.
Remember, in the world of business, you get what you give. So if you can give someone the best customer experience they’ve ever had, then they’re going to return that favor with loyalty.
Personalize Your Interactions
Nowadays, people no longer want to feel like they’re just another number. You want to make each customer feel like they’re valued and remembered by personalizing each exchange that you have with them. And while manually typing out each email is hardly a reality, you can take advantage of software that inputs their unique information for you. Tools like audience segmentation software will send your customers emails that are directly related to their unique interests and purchase history. By personalizing the messages that you send out to them, they’ll be that much more likely to open the email and feel appreciated that you are appealing to their interests as a unique customer and not just another face in the crowd. The more you can make a customer feel like you’re speaking to them directly, the more of an impression you’ll make long-term.