Jejuri(S.N): Aditya Birla Housing Finance Limited (“ABHFL”), a leading housing finance company and a subsidiary of Aditya Birla Capital Limited, has expanded its footprint in Maharashtra with the launch of a new branch in Jejuri, as part of its broader plan to expand its pan-India distribution network. With this addition, ABHFL’s total network in Maharashtra has increased to 43 branches, strengthening its presence in high-growth markets and improving customer accessibility.
Jejuri’s housing market is witnessing steady growth, supported by its strategic location in Pune district, Pune–Solapur industrial corridor, and improving road connectivity through the Pune–Solapur Highway. Residential demand is emerging across Jejuri and its surrounding areas, driven by industrial employees, working professionals, local businesses and families seeking relatively affordable housing with access to employment opportunities and essential amenities. The town’s expanding industrial ecosystem, alongside its established religious tourism economy centred around the Khandoba Temple, is contributing to greater economic activity and infrastructure demand. Given Jejuri’s expanding industrial activity and improving connectivity, demand for accessible and affordable housing is expected to grow. ABHFL’s new branch in Jejuri will strengthen access to customised financing options and local support, helping more customers purchase, construct or upgrade their homes with greater convenience.
ABHFL offers a comprehensive suite of housing finance solutions tailored to diverse customer segments, including affordable housing, prime housing, construction finance, and loans against property, catering to salaried individuals, self-employed professionals, self-employed non-professionals, and emerging income groups. Backed by a robust digital ecosystem, ABHFL enables a seamless onboarding, Faster Approvals, and enhanced transparency, ensuring a superior customer experience.
To mark the launch, ABHFL is offering zero login fees along with spot loan sanctions of up to ₹50 lakh, valid from September 24 to October 31, 2026, enabling faster and more affordable access to credit for customers at these new branches.
Speaking on the expansion, Mr. Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Limited, said, “Maharashtra is a key growth market for us. With strong demand and rising aspirations, we are scaling our regional presence to deepen customer engagement. By combining our growing distribution footprint with robust digital capabilities, we aim to make the homeownership journey simpler, faster, and hassle-free for customers.”
Aligned with its promise of delivering a ‘Happy Home Loan Journey’, this expansion underscores ABHFL’s continued focus on customer-centricity, responsible lending, and driving financial inclusion through a diversified and granular retail portfolio.
