New Delhi, May 11: Asian Footwears, recently celebrated the grand opening of multiple Exclusive Brand Outlets (EBOs) showcasing its wide range with much fanfare. This expansion enhances Asian Footwears’ exclusive retail footprint, enabling customers to enjoy a distinctive in-store experience at its outlets in New Delhi (Khanpur), Najibabad (Uttar Pradesh), Sangrur (Punjab), and Karnal (Haryana), with new stores now operational across these locations. In addition, the company also opened new EBOs in Mansa (Punjab) and Nikol (near Ahmedabad) last month. Following this expansion, the total EBO count stands at 75 and the company plans four new EBOs this month.
Commenting on the occasion, Aayush Jindal, CEO, Asian Footwears, said, “Seeing the wonderful response to our footwear range across online and offline channels in these regions, it was natural for us to connect directly with customers. Our EBOs are designed to do exactly that. Beyond offering our wide product range, every store gives consumers a direct channel to share feedback, which helps us get better on product and services. The sales trajectory from stores opened in recent months has been consistently strong, and we expect these new stores to follow the same curve. As an organisation, we aim to have 150 EBOs by March-2027.”
The EBOs will be integrated into Asian Flash, the brand’s 60-minute doorstep delivery service now live across 100+ pin codes. Consumers in the vicinity can order online and receive their footwear directly from the nearest store within the hour, closing the gap between digital browsing and physical fulfilment.
Each store would have inventory recommended via AsianGPT — an in-house tool, to improve product selection, optimise inventory levels, and ensure the right products are available based on local demand patterns. The brand’s strong product focus is further reinforced by the association with legendary cricketer MSD, who has served as a brand ambassador and has regularly advised on the design of sports shoes.
Asian Footwears currently runs over 75 EBOs across India and sells through more than 30,000 multi-brand outlets. The brand plans to grow this to 150 EBOs and 1,00,000 (1 lakh) retail touchpoints — and these recent grand openings are a step in that direction. Each store is designed to give shoppers a full, unhurried brand experience — with trained staff on hand to assist across the complete range.
The current expansion marks the brand’s most accelerated phase of retail growth — powered by a focus on quality design, everyday affordability, and deepening presence across metros and smaller towns alike. With footwear concentrated around the ₹1,500 price point, the brand offers a value proposition typically associated with significantly higher-priced labels.
