ASUS strengthens pan India retail strategy with the launch of Exclusive Store in Bhilai

24th June, 2024: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launch of an exclusive store in Bhilai. The new exclusive store is spread across 392 sq. ft. and is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops, and accessories. This is the brand’s 1st store located in Bhilai taking the total count of 3 AES stores in Chhattisgarh.


Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Chhattisgarh being a vital market for us, the inauguration of the new brand store in the city, Bhilai will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”