Minneapolis, MN, October 24, 2024 — This workshop offers a unique opportunity for marketers to develop a comprehensive ABM plan through small group exercises and expert guidance. Participants will leave with actionable strategies and a concrete plan tailored to their organization’s needs.
“Steve does a wonderful job at explaining complex topics in a way that all can understand and, more importantly, apply,” said Abbie Hill, a previous attendee.
Key Topics Include:
– Defining ABM and its business case
– Differentiating between demand generation and ABM
– Identifying target accounts and personas
– Exploring three types of ABM and selecting the right approach
– Developing a pipeline approach for sustainable ABM programs
– Creating effective sales outreach structures
– Aligning messaging, content, and channels with the buyer’s journey
The workshop will also feature insights from successful ABM programs and lessons learned from real-world challenges, providing attendees with a balanced view of ABM implementation.
Space is limited to ensure an interactive and personalized experience. Marketers interested in elevating their ABM strategies are encouraged to register early.
