Bengaluru, India – October 14th, 2024 – Budweiser 0.0, today announced the launch of ‘SIP Code’ to promote responsible consumption. Titled ‘Sip Code’ this track features a powerhouse lineup of popular artists including Shruti Haasan, Dee MC, Sikander Kahlon, EPR, and SickFlip, who emphasize the importance of responsible drinking and inspiring fans to make smart choices. Listen to this multilingual track (English, Hindi, Tamil, Marathi and Punjabi) on Spotify. Each artist on ‘Sip Code’ brings their own distinct vibe, connecting with India’s younger generation through music, while delivering four powerful reminders and key messages like, ‘Hydrate, Eat, Pace Yourself and Take a cab back home.’
This drop from Budweiser 0.0 comes as a part of AB InBev Global Beer Responsible Day, which is a global movement dedicated to promoting responsible consumption. The celebration receives an electrifying new twist this year as Budweiser 0.0 taps into the universal language of music to amplify the importance of smart drinking.
Commenting on this occasion Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev
India said, “Global Beer Responsible Day is a special occasion where we come together to reaffirm our
commitment to responsible drinking. As a leading brewer, we remain committed to offer choice to our consumers with no and low-alcohol beverages, empowering them to enjoy responsibly. Music and culture have always been at the core of what we do by bringing people together and inspire creativity. We are thrilled to have collaborated with Shruti Haasan, Dee MC, Sikander Kahlon, EPR, and SickFlip for this brand-new track and champion moderation.”
Commenting on the launch of ‘Sip Code’ Shruti Haasan said, “I’m excited to have lent my voice for Sip Code in Hindi, English and Tamil, reflecting my regional and national presence. I enjoyed working on the main melody with SickFlip. This track is a total banger. I believe, music should inspire, and Sip Code does just that. It’s a catchy track that gets you moving while reminding listeners to enjoy responsibly.”
“Producing the music for ‘Sip Code’ has been super refreshing! Instead of delivering the message in the usual, boring way, we blended the idea of responsible drinking right into the party vibe. Loved every moment of working on this ‘sick’ track!” said SickFlip Commenting on this song launch, EPR said “Who doesn’t love to party? We all do! It’s fantastic that Budweiser 0.0 is not only enhancing the party experience but also prioritizing safety through this initiative. Had a blast with this one!”
“I love how Sip Code flips the usual party anthem. The beats, the lyrics, the vocals – everything is bringing in a new culture where having fun while being safe is just as cool”, said Dee MC
“It’s rare to be involved in a project that is both musically exciting and also socially conscious. Thanks to
Budweiser 0.0 for letting me be a part of this one!” said Sikander Kahlon
Listen to the “Sip Code” song on, Spotify: https://open.spotify.com/track/67Dz1y8yJPPdjojk9l3I3b?si=m7K0mDkaT5il_edfYK8Ubw&context=spotify%3Aa
lbum%3A4gH0MFu9rYHcMZQKFsnIYo
Watch the “Sip Code” lyrical music video on, YouTube: https://youtu.be/VMYYJYYSCMc?si=lC0_tUEdrWsBOZjz
