While watching TV, we often tend to skip ads, but sometimes we come across such inspirational, intriguing and heart touching campaigns that we can barely touch the remote to change the channel. While some promote sweating it out in the gym, others showcase how one can be smart and break the language barrier or keep the mosquitos away in dengue season. Here are some of the best campaigns of recent times:
BigMuscles Nutrition: Hustle Banaye Muscle
This campaign by India’s most popular fitness & sports nutrition supplement brand, BigMuscles Nutrition, encourages all women out there to aim for better fitness goals by integrating an intense workout in daily routine. Endorsed by popular fitness icon Nora Fatehi and Directed by ace filmmaker Farah Khan, the all-woman campaign focuses on supporting women in achieving their fitness goals. The campaign showcases Nora hustling out in the gym, showing the efforts behind that captivating on-screen persona. It is all a result of hard work.
Samsung: Breaking Language Barriers
Neeraj Chopra, India’s pride and champion javelin thrower lends his name to Samsung’s Galaxy Z Fold6. In this campaign he talks about how technology helps us in breaking the language barrier. He is seen translating and summarizing the text into a language he understands with the help of AI on the phone. Thus, it emphasizes on the fact that we can break the language barriers now, and become global citizens. This ensures that the world is at our feet.
Ariel: Share the Load
Since 2015, Ariel, India’s leading detergent brand, has sparked significant conversations to promote equality in family work division and encourage more men to #ShareTheLoad. In the aim of continuing the discourse and advancing the cause of home equality, Ariel presented the latest version of the #ShareTheLoad initiative with the film ‘See the signs #ShareTheLoad’. This year’s initiative focusses on the long-term effects of unequal chore distribution on relationships, encouraging more men to #ShareTheLoad for an equal and happy marriage.
Dabur India: Ghar Pe Jab Bhi Rehna, Odomos On Hai Karna!
It is dengue season, and we are all undertaking as many steps as possible to ensure that there are no mosquitos breeding around us. Odomos cream has been quite popular as a great mosquito repellent while we go outdoors. Led by Bollywood actress Kajol, this one introduces Odomosvapouriser that can be attached to the machine, and give 100% results.
