Mumbai, Aug 5: Darshana Shah, one of India’s most experienced marketing and customer-transformation leaders, announced the launch of Darshana Shah Strategic Consulting & Coaching – an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer challenges. The practice launches as one half of an integrated platform, running alongside The Darshana Shah Show, her leadership-conversations series that has grown into a destination for candid dialogue with India’s leading founders and business minds.
Together, the two form a deliberate whole: the consulting practice helps organisations design and execute transformation, while the show surfaces the leadership thinking behind it. “Businesses are built on strategy and execution,” Shah notes, “but they are ultimately shaped by the quality of leadership behind them.”
The Consulting & Coaching Practice
Drawing on senior leadership roles across financial services, retail and consumer businesses — most recently as Group Chief Marketing Officer at Aditya Birla Capital — Shah advises clients across six connected areas:
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Brand positioning — sharpening what a brand stands for and how it wins in a crowded market.
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Digital transformation — modernising how businesses operate, engage and grow in a digital-first world.
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Customer experience & design thinking — reimagining journeys around real human needs and behaviour.
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Customer insights, data & hyper-personalisation — turning data into relevance, and relevance into loyalty at scale.
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Go-to-market strategy & growth programs — translating strategy into launch, adoption and measurable business growth.
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Leadership coaching — helping leaders and teams build the clarity, resilience and judgement that transformation demands.
The through-line across all six is a conviction that Shah has carried through her corporate career: durable growth comes from putting the customer at the centre and building the leadership capacity to deliver on it.
The Darshana Shah Show
Built steadily over the past year, The Darshana Shah Show is a platform for thoughtful, long-form conversations with some of India’s most respected business leaders. Rather than dwelling on business success alone, the conversations explore the mindset behind leadership — how people make difficult decisions, build resilient teams, navigate uncertainty and create lasting impact.
The show has featured leaders including Damodar Mall, Ambi Parameswaran, Lulu Raghavan, Malini Agarwal, Arjun Vaidya, Tarun Katial and Gauri Devidayal, among other entrepreneurs and industry voices. It has crossed 10 million cumulative views across digital platforms and explores leadership through four interconnected lenses — Self, Performance, Power and People — covering identity, resilience, decision-making, trust and influence.
“After nearly three decades building brands and leading marketing transformation, I wanted to create impact in a different way. Through the consulting practice I partner with businesses as they navigate growth, brand transformation and evolving customer expectations. Through the show, I give back to the business community with honest conversations about leadership and decision-making. The two feed each other — and both start with the customer and the leader.”— Darshana Shah, Founder, Darshana Shah Strategic Consulting & Coaching, and Host, The Darshana Shah Show