Gurugram | June 15: As Indian consumers increasingly shift towards expert-backed, personalised and community-driven skincare experiences, Fixderma Cosmetic Laboratories (FCL), a dermatologist-recommended skincare brand known for its science-backed formulations, hosted an exclusive Loyal Customer Meet as part of its ‘And I Still Look the Same with FCL’ campaign to build deeper consumer relationships and better understand evolving skincare needs.
The initiative was conceptualised to create a meaningful platform for direct dialogue between the brand and its consumers, recognising the growing demand for education-led skincare and informed decision-making. By bringing together loyal customers in an intimate setting, the brand sought to gather first-hand feedback, understand consumer preferences and strengthen its community through authentic interactions.
A key highlight of the event was an interactive session by renowned dermatologist Dr. Sachin Dhawan, who addressed attendees’ skin concerns and shared expert insights on ingredient efficacy, personalised skincare routines and the importance of preventive skincare practices. The session enabled guests to engage directly with a skincare expert and gain a deeper understanding of building effective, long-term skincare habits.
Speaking on the initiative, Shaily Mehrotra, CEO and Co-Founder, Fixderma & FCL, said, “Today’s consumers are more informed, conscious and actively involved in their skincare journeys than ever before. They are seeking credible information, expert guidance and brands that genuinely listen to their needs. Through this initiative, we wanted to create a platform for open conversations that not only help us understand our consumers better but also empower them to make informed skincare decisions. At Fixderma, we believe that building a community rooted in trust and education is just as important as developing effective, science-backed solutions.” ]
The campaign celebrates consistency in skincare and reinforces the idea that healthy skin is built over time through expert guidance, informed choices and science-backed solutions. As the beauty and skincare industry continues to evolve, community-led experiences are emerging as a key driver of long-term consumer relationships, with brands increasingly investing in meaningful, two-way engagement beyond product offerings. Through this initiative, Fixderma continues to reinforce its commitment towards consumer education, expert-led skincare awareness and fostering a community built on trust, transparency and informed skincare practices.
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