New Delhi: Orientbell Tiles – a reputed name amongst the tile manufacturers of the country has been awarded the Brand of the Year – Tiles and Ceramics and the ‘Mobile App of the Year’ award at the Realty+ 5th INEX Awards 2021.
The Realty+ 5th INEX Awards 2021 rewards outstanding performance in India’s Architecture, Building Materials and Design industry. It is a prestigious honour for companies and professionals who have demonstrated exceptional innovation and performance in these sectors.
Orientbell Tiles emerged as the Brand of the Year for 2020 owing to its creative product ideas and innovative social campaigns. Some of the key campaigns that brought visibility to Orientbell Tiles were #HandsThatBuildIndia, #ByeBye2020 and #TakeTheFloor amongst others, which were highly appreciated by both consumers and media. Furthermore, the brand’s business performance has been remarkable. The third quarter saw the leadership delivering the highest growth in the industry with 21% YoY profit.
Amidst the pandemic, Orientbell Tiles also launched the Anti-Viral and Germ-Free tiles (https://www.orientbell.com/). These tiles were the need of the hour as they restrict the spread of viruses and germs. With these, the brand also launched 350+ SKUs in FY21 taking into consideration the consumers preferences and keeping up with the trends.
Speaking on the occasion, Alok Aggarwal, Chief Marketing Officer said, “Getting rewarded for our efforts during a year that was hit by a pandemic, is a great pat on the back. These awards motivate us to strive for even better results in the coming year and achieve greater success.”
The brand also went digital this year introducing its award-winning Mobile App – The Quicklook Mobile App – which was created with the objective of making the process of buying tiles easy for the customers. Additionally, the app streamlines the process of costing and budgeting for architects and OBL retailers.
