Mumbai, 01st October 2026: Marico Limited, one of India’s leading FMCG companies, has unveiled its latest campaign film for Parachute Advansed Jasmine Coconut Hair Oil, strengthening the brand’s proposition of healthy shine from deep nourishment.
As young women navigate a life stage defined by self-discovery, ambition and the pursuit of new opportunities, confidence has become closely linked to feeling prepared for the moments that can shape their journey. In haircare, this translates into a growing desire for products that deliver both nourishment and beauty without compromise. Recognising this shift, Parachute Advansed Jasmine brings together deep nourishment and healthy shine, redefining hair oiling as a modern beauty ritual that helps women step into their spotlight moments with confidence.
Set against the backdrop of a singing competition, the film captures a young woman on the cusp of an opportunity to showcase her talent, bringing alive the anticipation of stepping forward and owning her moment. The film brings this proposition to life through a simple emotional payoff – beautiful, shiny hair that enables young women to shine in their spotlight moments. As she steps onto the stage, her hair owns the moment, reflecting the confidence with which she steps forward to showcase her talent.
Commenting on the campaign film, Vikram Karwal, Chief Marketing Officer – India, Marico Limited, commented, “As the aspirations of young women today are shaped by a desire to explore new opportunities and define success on their own terms, moments of self-expression become an important part of that journey. This is also changing the role that beauty and personal care play in their lives; moving beyond established routines to become part of how they show up for the moments that matter to them. With this campaign, we wanted to participate in this conversation in a way that feels contemporary and relevant, not by defining what confidence should look like, but by celebrating those moments.”
Conceptualised by Team WPP, the campaign film will roll out at pan-India across television and digital platforms
Through this campaign film, Parachute Advansed Jasmine aims to build a stronger association between Coconut, Vitamin E and healthy shine through deep nourishment, while presenting hair oiling in a way that feels relevant to contemporary beauty routines. The film ultimately celebrates the small acts of preparation that can help young women feel ready to step forward, express themselves and own their spotlight moments.
Note to editors: Parachute Advansed and Parachute are separate brands.
