Mumbai, 07th July 2020: Reliance Securities (reliancesmartmoney.com) has announced the launch of a new ‘REFER-AND-EARN’ program based on the insight that satisfied customers with 4-5 years of investment history has been the true brand ambassadors. Such clients have contributed to a large chunk of new customer acquisitions for RelianceSmartMoney.com
The referral program is designed to be a completely digital experience by making the process automated and seamless. The initiative is in line with the trend of innovating and improving to provide exceptional customer experience, right from stock selection, transacting to payin / payout stage of the investment journey.
Elaborating on the referral program, Mr. Pankaj Kapoor, Chief Marketing Officer, Reliance Securities, said, “We believe in value addition and not pricing as a differentiator. The referral program is in line with several other consumer engagement initiatives under the aegis of Systematic Digital Engagements, (SDE) a growth concept for all engagements which include transaction, advisory, awareness, and education.
We have embarked upon the “Phygital” business model which has paid dividends & continues to fuel growth in our business. We have achieved 100% digital customer sign-up and servicing ability. Based on the insights emerging out of our business analytics practice. Data clearly indicated that a large part of new customer acquisitions is from referrals. Customers are referring to our services due to our superior product suite and an end-to-end digital experience”.
The entire structure of the new referral program is aligned with the needs of new retail customers with a large chunk being millennial who are seeking best-in-class digital experience. Reliance securities expect this program to deliver 15-20% of their overall acquisition numbers in the first phase of its rollout.”
For referring a friend, customers can directly download the mobile app – TICK Pro and start referring by entering their unique Client Code. The referral link could also be generated through the web interface of Reliancesmartmoney.com. Customers can then share these links with their friends and family members via social media channels such as WhatsApp, LinkedIn, Facebook, Twitter, and other online platforms, inviting them to experience the best-in-industry Phygital services and superior product suite by Reliance Securities.
Under the program, existing customers stand a chance to earn Amazon gift vouchers of up to Rs 500 for each successful referral, i.e. on every new account opened by people referred by them. Further, those referred and opting for Smart Plan will get the opportunity to earn exclusive gift vouchers of up to Rs 5000 and up to 70% discount in brokerage.
