New Delhi, 29th October 2025: Sony India today announced the launch of the new FE 100mm F2.8 Macro GM OSS, the first medium telephoto macro lens in its G Master™ series. Designed for α™ (Alpha™) E-mount cameras, the lens offers 1.4x magnification, advanced image stabilization, and enhanced handling, delivering exceptional precision and creative versatility for photographers and videographers alike.
Beyond Life Size
The FE 100mm F2.8 Macro GM OSS delivers an impressive maximum magnification of 1.4x, allowing users to capture flowers, small objects, and other close-up subjects with striking clarity—revealing fine textures and intricate details often invisible to the naked eye. When paired with an optional teleconverter[i] (sold separately), the lens achieves up to 2.8x magnification[ii], enabling exceptional close-up photography from a comfortable working distance—perfect for shooting delicate subjects or minimizing unwanted reflections.
State-of-the-art Hardware Design
The optical design effectively positions elements including two XA (extreme aspherical) lenses and two ED (Extra-low Dispersion) glass elements to achieve high-resolution performance from the center to the periphery of the image, reducing chromatic and other aberrations. To allow precise and intuitive focus adjustments for a variety of macro photography scenes, the lens offers three focus-dedicated features: a “Full-time DMF switch” enables instant MF (manual focus) by rotating the focus ring, even in AF (autofocus) mode; the “Focus Mode switch” allows instant switching between AF and MF; the “Sliding Focus Ring” enables FULL MF mode, linked to the distance and magnification scales. The four unique XD (extreme dynamic) linear motors that enable high-speed, high-precision and quiet lens drive, make autofocus (AF) performance up to approximately 1.9 times faster[iii] than previous models. A dedicated aperture ring offers quick, direct control over aperture settings.
Exquisite Image Quality
The 11-blade circular aperture delivers stunning, rounded bokeh, while finely tuned spherical aberration provides a perfect balance between sharp resolution and smooth background blur—producing the signature creamy bokeh synonymous with Sony’s G Master series. Sony’s advanced Nano AR Coating II evenly coats the lens surface, minimizing flare and ghosting for crystal-clear images, even when shooting against strong light sources. Additionally, a built-in optical image stabilization system—specifically optimized for macro photography—compensates for multiple types of camera shake, including shift (vertical and horizontal), angular, and front/back movements, enabling sharp, stable handheld captures.
Price and Availability
The FE 100mm F2.8 Macro GM OSS lens will be available across all Sony Authorised Retail Outlets, Sony Camera Lounge, Alpha Flagship stores, Sony Center, www.ShopatSC.com portal, major electronic stores and ecommerce websites (Amazon and Flipkart) in India from 1st November 2025 onwards.