Taiwan Excellence to Introduce Top Bicycle Brands on March 25

Mumbai: 17th March 2021: Six Taiwan Excellence Award winners from the bicycle industry will showcase their most innovative products on March 25 through Taiwan Excellence’s Youtube Channel. The event will be jointly organised by TAITRA, Taiwan’s leading trade promotion organization, and Taiwan’s Bureau of Foreign Trade, Ministry of Economic Affairs.

The participating companies include big brands such as Merida, KMC, Maxxis, Novatec, DIZO Bikes and Pacific Cycles.

Merida, one of Taiwan’s most prominent high-end bicycle and e-bike manufacturers, will introduce the 4th generation of its all-rounder aero bike, Reacto. This presentation will highlight how Merida has upgraded and optimized Reacto for a new decade, to make it the most balanced racing machine on the market. From beginners to pros, everyone is sure to enjoy this fast and well thought out overall concept.

KMC, the market leading chain manufacturer, will present its e-bike solution. E-bike riders shift gears very frequently and require chains that can handle extreme loads of torque. KMC’s e-bike solution, which includes both chainrings and chains, aims to meet this need. The chainring roller seats between teeth are perfectly matched to chain rollers for exceptional component engagement. The benefits of this unparalleled “Chain Mate” include higher power transmission efficiency and longer component lifespan.

Maxxis, one of the top 10 tire brands in the world, will introduce its latest gravel tire, Receptor, and new generation MTB tire, Shorty Gen 2.Receptor is a perfect option for riders who want to go the distance on pavements as well as off the beaten track. Shorty Gen 2, on the other hand, offers a new knob layout based on feedback from World Cup DH and EWS riders.

Novatec, one of the top 5 bicycle hub suppliers in the world, will present theirG24 – Carbon Fiber Wheelset for gravel bikes, the first ever carbon fiber gravel wheelset. It comes with a brand new hookless and tubeless ready design. In addition to G24, they will also present the M30 – Carbon Fiber MTB Wheelset – Enduro, the first carbon fiber MTB wheelset for all mountain bikes, including endurance bikes.

 Other emerging Taiwanese brands, such as DIZO, hold strong positions in the road bike industry. DIZO derives its name from the Taiwanese for “customized”, indicating that its products are made in Taiwan and tailored to customers’ needs by featuring unique and bespoke designs. In this session, DIZO’s brand new gravel model, Grover, will make its debut. Whether you prefer comfortable bike packing or exciting races, this bike allows you to easily tackle tricky terrain and longer, multi-day off-road rides.

Last but not least will be Pacific Cycles, a bicycle manufacturer that has been in the business for over 40 years. Pacific will present two collections, including its MOOVE (e-pedelec) and MICAH, which is designed for kids from 5 to 15 years old suffering from cerebral palsy.

The unique competitive advantages of Taiwan’s bike industry are robust industry hubs, an expert understanding of critical components and a supply chain that combines large-scale manufacturing with superb efficiency. As a result, Taiwan is able to produce the most advanced products, while also providing competitive pricing – the perfect combination. Taiwan Excellence, the annual Oscars for Taiwanese companies, selects the best products for you. Save the date, join the livestream and use this opportunity to connect with top bicycle brands.

Click here to register for Taiwan’s Top Cycling Brands Online Product Launch. See here to learn more about Taiwan Excellence and Taipei Cycle Online.

About Neel Achary 19390 Articles
Neel Achary is the editor of Business News This Week. He has been covering all the business stories, economy, and corporate stories.