Mumbai, India, 28 May: Vested Finance, a platform that enables Indian investors to access international markets, has launched a new brand campaign titled “The global investing specialist.” The campaign highlights the company’s singular focus on enabling Indian investors to participate in global investment opportunities across geographies and asset classes. It further reinforces Vested’s position as a platform built specifically to help Indian investors participate in global markets.
Over the past few years, interest in global investing among Indian investors has steadily increased. Factors such as currency diversification, access to global companies, and the need for portfolio diversification have led more investors to explore opportunities beyond domestic markets.
However, India still represents a relatively small share of global market capitalisation, while markets like the United States account for a significantly larger portion of the global equity universe. Many investor portfolios in India continue to remain heavily tilted toward domestic assets. Moreover, most investment platforms in India operate as broad financial marketplaces offering a wide range of financial products.
Vested Finance was built on the premise that global investing requires more than a tab on a generic wealth app; it requires specialised infrastructure, dedicated regulatory compliance, and research designed specifically for Indian investors navigating international markets. The platform has always taken a different approach by focusing specifically on global investing, thereby providing investors with access to:
• US Stocks & ETFs • Global Funds (UCITS Funds) • Global Private Markets • Managed Global Portfolios
Vested’s campaign reinforces the platform’s belief that global investing requires dedicated expertise and infrastructure, and positions the company as a platform built specifically to address this need.
Commenting on the campaign, Viram Shah, Founder and CEO of Vested Finance, said, “Over the past few years, we have seen growing interest among Indian investors to diversify beyond domestic markets. However, global investing often comes with its own complexities around access, regulations, and understanding international markets.
At Vested, our approach has always been to focus entirely on solving that problem. Instead of building a generic wealth platform, we chose to specialise in enabling global investing for Indian investors. This campaign reflects that philosophy and reinforces our positioning as the global investing specialist.”
Commenting on the brand philosophy behind the campaign, Akash Gupta, Director – Marketing, Vested Finance, said, “The idea behind the campaign is rooted in the concept of focus. In many industries, specialists are trusted because of their depth of expertise. We applied the same thinking to global investing. Most Indian financial platforms offer a buffet of Indian equity, insurance, commodities, bonds, mutual funds, wealth management, etc., with global investing being just a side dish. Vested stands out for its dedicated focus on global investing as the main course!”
The campaign is being rolled out across digital and social media, and aims to spark broader conversations around the need for specialised solutions for investing.