New Delhi, 1 September 2025: South Side Story, Red FM’s flagship IP, is bringing the sights, sounds, and flavors of South India to the capital on 30th & 31st August at KD Jadhav Wrestling Stadium, New Delhi. The two-day extravaganza will showcase the rich cultural essence of South India through music, dance, cinema, and cuisine. Adding to the high-energy atmosphere, Woodpecker will elevate the celebrations with its refreshing and spirited presence.
From electrifying live performances by celebrated South Indian artists to authentic culinary experiences and vibrant cultural showcases, South Side Story 2025 will be a true feast for the senses. Amidst this immersive journey, Woodpecker will keep the vibe cool and lively, ensuring festival-goers will have the perfect companion to unwind, connect, and celebrate the essence of the South.
Line Up of artists include – Shobana, Aattam Kalasamithe, Job Kurian, Sooraj Santhosh Live, TM Krishna, The Raghu Dixit Project, Thaikkudam Bridge, Story Teller The Band, Avial, Wild Wild Women & more.. The festival isn’t limited to performances alone. Attendees feasted on a 20+ dishes Onam Sadhya, curated F&B pop-ups, art showcases, and literature corners, creating a truly holistic experience. South Side Story also serves as a cultural bridge with 60-65% of attendees being from the South, while audiences from the North joined in large numbers to celebrate and discover the traditions, flavours, and art forms of the South.
Speaking on the association, Deepak Arora, Chief Executive Officer, SOM Group of Companies, said: “South Side Story is all about culture, energy, and celebration, values that align seamlessly with Woodpecker. We were delighted to partner with Red FM for this iconic festival, giving people a chance to celebrate the best of South India while enjoying the refreshing experience of Woodpecker. It’s more than just a drink- it’s about bringing people together over shared moments of joy.”
The specially curated Woodpecker zones at the venue will become hotspots for festival-goers to relax, recharge, and soak in the festivities. With music, dance, food, and drinks flowing together, the event will be a memorable celebration of culture and camaraderie.
By blending refreshment with cultural vibrancy, Woodpecker will add its signature touch to South Side Story 2025, making it a truly unforgettable experience for the capital.