New Delhi, Apr 29: LT Foods Ltd., a leading billion-dollar global FMCG company in the consumer food space, has partnered with KidZania India to launch an immersive factory experience for its flagship brand Daawat. This first-of-its-kind experiential centre is designed to educate and engage young minds on the journey of basmati rice from farm to fork.
The newly launched Daawat Factory invites children aged 4 to 14 years to step into the role of a Production Engineer. Participants work in teams and experience firsthand the meticulous processes and advanced technology involved in creating one of the world’s most loved food brands.
During the 25-minute interactive session, children navigate the entire processing line making quality decisions, operating simulated machinery, and understanding the responsibility behind every pack of premium basmati rice. Upon completing their shift, each child receives a 200g pack of Daawat Basmati along with a digital certificate, marking their achievement as a certified Production Engineer.
What makes the Daawat Factory a meaningful addition to the KidZania city is its seamless connection between a staple found in almost every Indian kitchen and the science, precision, and care involved in its production—elements often unseen by consumers.
Speaking on the occasion, Ashwani Arora, Managing Director & CEO, LT Foods, said,
“At LT Foods, we believe in fostering deeper connections between consumers and the food they consume. Our collaboration with KidZania India to launch the Daawat Factory is a step towards creating meaningful experiences for young audiences. From paddy procurement and pre-cleaning to ageing, de-husking, de-stoning, colour sorting, and final packaging, the experience offers a window into the craftsmanship and technology behind Daawat. This initiative is particularly meaningful as it engages curious young minds while instilling values of quality, innovation, and responsibility from an early age.”
Sanjeev Kumar, Chairman, KidZania India, added,
“The Daawat Factory at KidZania brings to life the journey of a product that sits at the heart of every Indian household. This interactive experience creates deeper understanding and meaningful engagement for children and families while strengthening long-term brand affinity. We are proud to collaborate with LT Foods to bring this immersive experience to life.”
