With Taarak Mehta Ka Ooltah Chashmah Rhymes is already trending with more than half a billion monthly viewers and a community of 20M+ subscribers, Neela Mediatech is now taking the next step moving towards its vision of one new, original rhyme every day, brought to life through 3D animated visuals across multiple Indian languages and English.
Reaching a daily publishing schedule across languages requires a production process designed for both scale and consistency. The team is using AI-powered workflows to accelerate the parts of the animation process, while the creative teams ensure the desired quality is achieved and that every rhyme remains engaging, deeply culturally rooted and creatively fresh. Each language version is adapted with local expressions, cultural references and familiar settings so that the rhymes feel natural and relatable to children.
The rhymes bring together entertainment and early learning, introducing children to concepts such as numbers and counting, nature, emotions, values, curiosity and everyday life skills, making learning feel like play. By bringing familiar culture and everyday family values into every rhyme, Taarak Mehta Ka Ooltah Chashmah Rhymes helps children stay connected to their roots while learning. This culturally rooted approach has helped build a strong connection with children and earned the trust of parents.
Asit Modi, Creator & Producer, Taarak Mehta Ka Ooltah Chashmah, said, “Taarak Mehta Ka Ooltah Chashmah has always been deeply rooted in the lives, languages and culture of audiences across India. There is a tremendous amount of creativity and thought going into how we can keep innovating the rhymes and create content that is fresh, engaging and meaningful for children. Our larger vision is to create something children can look forward to every day with original rhymes, animation, familiar characters and learning coming together in a way that feels entertaining and joyful.”
Harjeet Chhabra, CEO, Neela Mediatech, said, “Reaching one new rhyme every day is a significant creative and operational undertaking, and AI-supported workflows are helping our teams get there more efficiently without compromising quality. But the heart of this effort lies with our creative team, whose understanding of the children’s genre and genuine love for kids help make this vision possible. With TMKOC Rhymes already generating more than 500 million views every month, we hope this next phase will take our rhymes to a billion views a month soon, while also creating a kids ecosystem that opens up new opportunities for meaningful brand collaborations”
~ Tune in to TMKOC Rhymes on YouTube, already live and making its mark with young audiences. ~
