Mumbai, Sep 10: Nestasia, the modern home and lifestyle brand, is turning the spotlight on the one thing its festive collection is designed to do best: get noticed. The brand has unveiled its latest festive campaign with the playful thought, “Designs So Good, It Makes You Look.”
The festive season is synonymous with hosting. It is a time when homes come alive with family and friends, tables are set a little more thoughtfully and every detail gets a little more attention. But beyond the food and festivities, there is a unique joy that comes from hosting well. The pride and fulfilment of putting together a beautiful gathering grows multifold when guests notice and appreciate the effort that has gone into it.
The film brings this simple observation to life with a light-hearted take on the way great design naturally draws attention. If guests look under the dinnerware when you‘re hosting, you know you have great taste. The campaign follows guests at a festive gathering who find themselves examining the products on the table, turning them over to check their names and discovering Nestasia. What begins as a simple look quickly becomes curiosity, appreciation and conversation.
At the heart of the campaign is Nestasia’s belief that good design should be noticed for the right reasons. It should bring together distinctive aesthetics and everyday functionality, adding something special to the spaces and rituals it becomes part of. From colour and form to texture and detail, Nestasia creates products that are designed to stand out while fitting naturally into the way people live and host.
Speaking about the campaign, Aditi Murarka Agrawal, Co-Founder, Nestasia, said,
“Festive hosting is about so much more than bringing people together. It is about creating a home that feels warm, welcoming and distinctly your own—and there is a very special sense of fulfilment when your guests notice the little details you have thoughtfully put together. In many ways, a compliment about your home is a compliment to your taste, your effort and the experience you have created for everyone.
With ‘Designs So Good, It Makes You Look’, we wanted to bring that feeling to life in a light-hearted, relatable way. We all know that one guest who can’t resist turning a bowl over, looking under a cup or asking where something is from. In the film, that curiosity becomes the ultimate compliment to the host—because when every little detail at your table makes people stop and look, you know you’ve created something special. That is the joy of festive hosting that we wanted to celebrate with Nestasia.”
The campaign taps into the social nature of festive hosting, where the table often becomes an extension of the host’s personality. Choosing dinnerware, arranging serveware, setting out drinkware and adding decorative touches are all part of creating a space that feels personal and welcoming. And when guests appreciate those details, the experience becomes even more rewarding.
Nestasia’s broader festive collection follows the same philosophy, bringing together design, functionality and quality across categories for the home. From entertaining and dining to décor and gifting, the collection is designed to complement the different ways people celebrate, with individual pieces that can work together to create a cohesive festive setting or make an impact on their own.
Through “Designs So Good, It Makes You Look,” Nestasia continues to build on its design-first approach to the home – creating products that are made not only to be used, but to be noticed, appreciated and remembered. This festive season, the brand celebrates the details that make a gathering feel distinctly personal, with designs that do exactly what great design should: Make you look twice.
