INTERSPORT will support three major European HYROX races – located in France, Germany and Sweden – as part of a 2026 partnership
3rd November, 2025: INTERSPORT, a global leader in sporting goods retail has renewed the partnership with HYROX, The World Series of Fitness Racing.
Across 2026, INTERSPORT will be the Official Title Partner of three key European HYROX races. The first of these will take place in Bordeaux, France, followed by Hamburg, Germany and Stockholm, Sweden.
INTERSPORT, in partnership with PUMA, will be the home for HYROX competitors to complete their pre-registration via exclusive in-store activity. This includes offering the opportunity to purchase products from the PUMA-HYROX performance range. There will also be a series of on-site activations at each race, with INTERSPORT branding present at the Welcome arch, Start Tunnel video, the Finish Tower, the iconic Thunderdome spectator area, as well as integrated into athlete imagery.
The successful 2025 partnership is still ongoing. The INTERSPORT HYROX Maastricht event brought in over 7,000 athletes and more than 8,500 spectators, whilst the recent race in Hamburg, the founding home of HYROX brought in over 15,000 athletes and 12,000 spectators.
The INTERSPORT HYROX Bordeaux (20th-23rd November) and the INTERSPORT HYROX Stockholm (18th-21st December) events are set to end 2025 in style, with an anticipated 18,000 athletes and spectators set to join.
With HYROX combining a competitive blend of fitness and functional training and delivering unique mass-participation indoor fitness competitions, the partnership supports INTERSPORT’s dual mission to become the global leader in local sports and remain at the heart of sport by helping to activate inspiring sporting moments and experiences.
Furthermore, as HYROX is designed to be inclusive of all levels, this new collaboration aligns with INTERSPORT’s ambition – as a multi-category leader – to continue helping people to find their place in sport, no matter their background or motivation. This is especially the case for INTERSPORT’s many training and running consumers, as the brand continues to support them on their individual fitness journeys by providing the latest apparel, shoes and equipment from its strategic brand partners and its own Private Label Brands.
“We’re thrilled to renew our partnership with HYROX, a truly dynamic force in the global fitness community,” said Andy Hogg, General Manager, Brand and Marketing of INTERSPORT International Corporation. “Together, we’re continuing to inspire people to move, compete, and connect through sport. This renewed collaboration reflects our shared passion for making fitness accessible to everyone and strengthening our presence at the heart of active communities worldwide.”
HYROX co-founder, Moritz Fürste said “With the incredible growth of HYROX in recent years, our partnership with INTERSPORT is a timely next step as we continue our plans to evolve and grow further. With this partnership we hope to continue our mission of enabling people of all fitness levels to train for and participate in HYROX and working together to connect the world’s fitness communities through shared experiences.”