Mumbai, 30th July: In a bold move to reshape how India trains its digital marketing talent, the Indian Institute of Technology Roorkee (IIT Roorkee), in collaboration with Futurense, has launched the PG Certificate in AI-Enabled Digital Marketing & MarTech – India’s first no-code, full-stack AI certification designed specifically for marketing professionals.
The 6-month program, starting October 2025, is built to address the critical orchestration gap in modern marketing, where teams use over 90+ tools but often lack the systems thinking to connect them for real-time performance. With GenAI becoming the new creative suite and MarTech stacks growing increasingly complex, marketers today need to operate as AI-native system designers, not just content executors.
“This isn’t just another marketing course with AI added on. It’s India’s first full-stack AI marketing certification built from the ground up for today’s ecosystem, where growth depends on how well you wire content, data, automation, and personalisation together. With IIT Roorkee’s academic credibility and Futurense’s industry-backed learning model, this program creates marketers who can think like builders and execute like technologists,” said Raghav Gupta, Founder & CEO, Futurense
Our mission is to create future-ready professionals by blending academic rigour with practical innovation. This program exemplifies that vision. As marketing becomes increasingly driven by AI and real-time orchestration, professionals need more than surface-level tool knowledge; they need a deep, system-level understanding. Through this certification, we’re enabling learners to build marketing engines that are intelligent, adaptive, and grounded in real-world applications,” said Prof. Kaushik Ghosh, Coordinator, Continuing Education Centre (CEC), IIT Roorkee.
What makes this program a First for India?
- Designed for Full-Stack AI Marketing Orchestration
Not just a digital marketing course with AI plugins. This is a from-scratch redesign, focused on wiring CRM, CDP, analytics, automation, and GenAI into one performance engine.
- Hands-On with 30+ Real Tools
From ChatGPT, Claude, Jasper, and Segment to Zapier, HubSpot, Canva AI, GA4, and Looker Studio, learners don’t just learn these tools; they build systems with them.
- Live AI Clinics, Not Just Assignments
Students tackle real RFPs from brands, build campaigns in Futurense’s AI Clinic, and receive feedback from mentors in the Futurense Leadership Circle, including CXOs from Google, AmEx, Lenskart, and more.
- Capstone-driven proof of work
Each learner graduates with a live AI-powered campaign, built and hosted in their portfolio, demonstrating skill in content generation, funnel automation, and performance attribution.
- Hybrid Format with IIT Immersion Option
The course includes live weekend classes, plus an optional 2-day campus immersion at IIT Roorkee, one of India’s most prestigious institutions with a legacy of cross-disciplinary innovation.
- The AI Shift in Marketing
● 88% of marketers use GenAI tools daily, but less than 10% integrate them across the funnel
● Over 100,000 MarTech tools exist, but most teams use <50% of their stack effectively
● Roles like AI Content Strategist and MarTech Architect are growing 15 – 22% annually
● Real-time personalisation is now table stakes, with users expecting live journey orchestration
This program responds to these shifts head-on, producing marketers who design funnels like engineers, act like growth hackers, and think like product builders.
Who is this program for?
Built for ambitious professionals across the marketing and tech spectrum:
● Aspiring digital marketers & AI-curious creatives
● Traditional marketers adapting to the new stack
● Growth/product managers building lean funnels
● Founders and solopreneurs automating marketing
● Consultants, freelancers & career switchers
No coding background is needed. The Futurense Bridge Course ensures everyone gets up to speed with AI workflows, prompt writing, and no-code integration before the main sessions begin.
Program Snapshot
Start Date: October 11, 2025
Duration: 6 Months (120+ live hours)
Format: Weekend Live Online Sessions
Campus Immersion: Optional 2-Day at IIT Roorkee
Fee: ₹1.40 Lakhs + GST (Flexible EMIs available)
Certificate: From IIT Roorkee, ranked #8 in the overall category (NIRF 2024)