VANCOUVER, British Columbia, April 17, 2025 –CIBC Innovation Banking announced today that it has provided a debt financing facility to Vancouver-based Traction Complete. Traction Complete’s suite of Revenue Operations Data Management apps is designed to help organizations automate critical business processes to streamline sales, improve data quality, and optimize go-to-market strategies.
Founded in 2019 when it spun out of Traction-on-Demand, Traction Complete is on a mission to automate complex data tasks in Salesforce and enable teams to be better prepared for AI adoption.
“With CIBC Innovation Banking’s support, our vision to transform how revenue teams manage their data is only strengthened,” said David Nelson, CEO of Traction Complete. “Driven by the growth of AI, data has become the most valuable asset for organizations globally, and those who focus on data quality are set to unlock a competitive edge. This investment fuels our commitment to developing best-in-class solutions that enable our customers to thrive.”
“We are excited to work with Traction Complete as they continue to expand across Canada and abroad,” said Joe Timlin, Managing Director, CIBC Innovation Banking. “Traction Complete is transforming business operations by automating manual data management, providing sales professionals with actionable data and insights to optimize their strategies and drive revenue growth. Moreover, Traction Complete is equipping teams with the data foundation essential for seamless AI adoption.”