Many of those looking to improve their visibility online will find that there are two prominent strategies available to them; search engine optimization (SEO), and Google Ads. In most cases, it’ll be a wise idea to learn a little more about the two and what they have to offer, especially if you want to find the best method for your needs.
Looking to learn more about how they differ from each other and which one you should utilize for your online marketing needs? Don’t worry, we spoke to a team of Google Ads and SEO experts in Australia who outlined some of the key things that separate Google Ads and SEO, giving you a better idea of what’s on offer and what is best for your business.
What are the differences between Google Ads and SEO?
While both can be excellent methods for improving your visibility online, they both go about doing so in very different ways. Here are just a few of the most essential factors that you’re likely to want to consider:
- How does SEO work?
Typically speaking, search engine optimization will help to boost your rankings and aims to make your website seem more relevant to Google (the more relevant you are based on their algorithms, the higher your ranking will be). This can include the content you share, the keywords you use, and much more.
- How does Google Ads work?
Google Ads is a service that offers websites a way to bypass the standard SEO formula. Rather than having to organically boost your rankings, you can simply pay for an ad and have your site shown on the first page. It’s that simple. Of course, this isn’t free – but then again, professional SEO services usually aren’t either.
Google Ads vs SEO; which one is the most effective?
As a result of all this, SEO will usually require a little more time and effort, as well as expertise and consistency, to see results. This isn’t something that appeals to everyone, but it is still a highly effective strategy that gets better the longer you use it.
Google Ads is generally a good choice for businesses that want to skip the hard work of starting SEO from scratch, making it a worthwhile selection for newer websites in many cases. Even so, Google Ads are generally effective for any website.
Of course, you could consider using both together. In doing so, you could get the best of both worlds; a long-term SEO strategy and a shortcut to the top page while you work on building your online presence. After all, there’s no harm in combining your efforts.
Should you choose SEO or Google Ads?
Overall, there are benefits to both of these methods if you’re looking to see more success online. However, it is important to note that it will often be critical to know what you’re doing, regardless of which one you choose.
For anybody who is keen to see what Google Ads could do for their numbers, it might be worth looking into hiring the services of a specialist. Over at https://www.clairejarrett.com, you could get plenty of assistance from a professional in the business, which could be perfect for anyone hoping to get started in utilizing Google Ads in their online marketing strategy.
