PHILADELPHIA, September 09, 2025 — Joe Hand Promotions, the nation’s leading distributor of live sports to commercial establishments, has partnered with Kiswe, an award-winning interactive streaming technology company, to launch the Joe Hand Promotions App—a new streaming platform built specifically for bars, restaurants and other commercial locations across North America.
The Joe Hand Promotions App is in the final phase of development and testing. It will debut Wednesday, Oct. 1, and provide venue operators who employ streaming with seamless access to the company’s premium live sports, with select content available immediately upon launch. By pairing Joe Hand Promotions’ unmatched distribution network with Kiswe’s proven streaming expertise, the app sets a new standard for how venues market and operationalize live sports, and how fans gather to experience them together.
Importantly, Joe Hand Promotions will continue to deliver its premium sports content across the platforms its customers prefer—including satellite via DIRECTV FOR BUSINESS, cable and streaming—ensuring operators can access events through the solution that works best for their business. The new app is an expansion of Joe Hand Promotions’ services, reinforcing its long-standing commitment to customer choice, service and convenience.
“This collaboration ensures optionality for our customers in the hospitality industry,” said Joe Hand Jr., President of Joe Hand Promotions. “We are the only company in the commercial space that can offer venue operators the very best live sports experience in a simple, scalable way. Together with Kiswe, along with our partners at DIRECTV and across cable platforms, we’re raising the bar for communal viewing.”
“We are thrilled to partner with Joe Hand Promotions to launch this groundbreaking commercial distribution service,” said Glenn Booth, CEO of Kiswe. “This collaboration is a monumental step in our mission to bring every fan closer to the content they love, on every screen, and fundamentally transforms the commercial viewing experience for the digital age.”