LOS ANGELES, October 29, 2025 — True Religion, the iconic global lifestyle, apparel and accessories brand, today announced the launch of an exclusive, limited-edition holiday collection with Von Dutch. The collaboration unites two brands with distinctive legacies in early 2000s fashion, but goes well beyond honoring the past to celebrate how they continue to evolve. Reinforcing True Religion’s position at the center of pop culture, the collection campaign features some of the most-watched cultural personalities of today, reality TV superstars Chelley, Clarke Carraway, Iris Kendall and Jeremiah Brown.
“This collaboration represents the evolution of two cultural forces that helped define a generation,” said Kristen D’Arcy, Chief Marketing Officer and Head of Digital Growth, True Religion. “In the early aughts, fashion, music and entertainment collided in new and exciting ways and both True Religion and Von Dutch were right at the center of it all. This partnership captures that same spirit for True Religion today. It’s a reflection of how we create cultural relevance through the right collabs, at the right time, with the same on trend talent and influencer strategies.”
The collection reimagines both brands’ design codes in unexpected ways, pairing washed fleece and baggy denim with co-branded logos, flame graphics and rhinestone embellishments across both men’s and women’s styles. From cropped baby tees and varsity jackets to oversized hoodies and low-rise jeans, the drop is a modern remix of statement-making fashion.
“Our design approach wasn’t about a throwback or revival, but about mixing legacy and new in a way that feels completely fresh,” said Tina Blake, Creative Director and Senior Vice President of Design, Merchandising, and Brand Image, True Religion. “We took what originally made both brands iconic—bold stitching, statement logos and a fearless attitude—and reimagined it all for today. This new collection celebrates the shared DNA of two iconic brands and redefines it for a new generation.”