Mysuru, Dec 02: Zee Entertainment Enterprises Ltd. (‘Z’), India’s leading content and technology powerhouse, carried forward its marquee multi-city initiative R.I.S.E with a high-impact edition in Mysuru. Building on the momentum of its earlier chapters across key metros, including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Coimbatore and Pune the Mysuru chapter brought together a diverse community of forward-thinking marketers, entrepreneurs, brand custodians and regional business leaders for an evening of collaboration, insight exchange and future-ready brand building. Staying true to its immersive format, the edition featured thought-provoking keynote conversations, category-focused sessions and interactive showcases that unpacked how ‘Z’s holistic advertising ecosystem enables brands to scale meaningfully across India’s evolving market landscape.
The event opened with an address by Laxmi Shetty, Head ‒ Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd, who highlighted the strength of the ‘Z’ omnichannel infrastructure and its growing relevance in driving value-first outcomes for advertisers.
The evening progressed with a dynamic set of sessions featuring industry leaders from diverse sectors. Suchindra Kanakanapalya, General Partner at Eagle 10 Ventures, offered expertise on building business models that attract capital, while Prasanna Kumar C, Founder and CEO, VilCart, spotlighted the untapped potential of rural markets and the innovation required to serve them effectively.
Deeksha S Kumar, Managing Director, Sparsh Masala, shared perspectives on leadership and resilience within the manufacturing sector. Madhu Chandan, Founder & CEO, Organic Mandya, presented a narrative on purpose-driven entrepreneurship, bridging global expertise with local impact.
Vinay Gopinath, Chief Growth Officer, Adukale, decoded the playbook for scaling food brands through consumer insight and value innovation. Additionally, Rajnish Gupta, Chief Sales Officer South Cluster and Ravi Mayank National Sales Head, Kannada Cluster explored ‘Z’s Omnichannel Strength & Custom Package Offering, demonstrating how tailored media solutions drive measurable outcomes.
These conversations spotlighted ‘Z’s integrated, tech-first portfolio, spanning 50+ television channels, Zee 5 (OTT), YouTube network, social platforms, regional IPs and influencer collaborations, forming a unified growth engine that merges creativity, data and distribution.
Speaking about the Mysuru chapter, Laxmi Shetty, Head – Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd., said, “Mysuru has always been a hub of creativity, culture and emerging enterprise, and R.I.S.E is our way of channelling that energy into actionable growth pathways for brands operating in this dynamic market. This chapter reflects how ‘Z’ is combining storytelling and strategy to deliver value-first outcomes that resonate across India’s diverse audiences. Through our expansive platform spanning TV, OTT, digital and regional ecosystems, we’re not just offering media solutions, we are building an integrated growth engine that brings together content, data and distribution to unlock meaningful scale.”
Conceptualised as a flagship initiative, R.I.S.E aims to build trust in ‘Z’ through value-first storytelling and equip businesses with tools that translate media investments into measurable growth. The initiative acts as a unified platform for India’s marketing, media, and investment communities, bringing together visionary brand builders, senior marketers, retail businesses, venture capitalists, new-age digital disruptors and SMEs looking to scale, disrupt and innovate.
The successful Mysuru edition further strengthens the brand’s commitment to strengthen meaningful partnerships and empowering businesses across India’s growth markets, while shaping the next phase of innovation-driven advertising.