Mumbai, July 20: 1 Finance, a SEBI-registered investment advisory firm, announced that it has successfully signed over 10,000 Registered Investment Advisor agreements on its platform by acquiring 2,00,000 customers. This landmark achievement reflects strong customer trust in 1 Finance’s advisor-led financial planning solutions. The company now manages 17,983 Crore in assets under advisory, demonstrating robust growth in helping Indian families achieve their financial goals through personalized advisory.
1 Finance is rapidly expanding its footprint across India with a strong presence in six major cities; Mumbai, Delhi, Hyderabad, Bangalore, Pune and NCR, through its first of their kind financial planning centres targeting mass affluent individuals.
Demonstrating robust growth, 1 Finance is nearly adding 1,00,000 new customers every year and is on track to achieve an ARR of INR 12 crores in this financial year. In a significant move towards building a comprehensive financial ecosystem, the company recently secured an NBFC-P2P license and introduced 1 Finance P2P, an RBI-regulated peer-to-peer lending platform, operating under the RBI’s NBFC-P2P framework. The move marks the firm’s entry into the regulated digital lending space, with the platform designed to bridge India’s personal credit gap through disciplined underwriting, transparent pricing, and compliance-first execution. Additionally, the company is currently in the process of acquiring a Mutual Fund AMC license as well.
Speaking about the milestone, Mr. Keval Bhanushali, CEO & Co-founder, 1 Finance said,
“Holistic financial planning in our country has evolved far beyond the old ways. We have managed to break the myth of customers not paying for financial advisory in India. By offering complete support, from tax planning, estate planning, insurance, liability planning, and expense planning, we provide truly comprehensive guidance. This customer-first model is building lasting wealth and peace of mind for millions of Indian families.”
Mr. Jeet Marwadi, Founder & MD, 1 Finance added,
“Today, we stand apart by empowering over 2,00,000 customers who have trusted us. In a rapidly changing financial landscape where trust is everything, our client-first approach is redefining the industry. Guided by our mission to deliver true financial peace of mind, we provide unbiased, fiduciary-driven advice that puts clients before everything else, helping families navigate their journey with confidence and build lasting wealth, security, and lifelong wellness.”
This achievement reflects 1 Finance’s focus on innovation, compliance excellence, and advisory success. The platform continues to invest in advanced tools, research, and resources to help scale their practices while upholding the highest standards of fiduciary responsibility.