This Raksha Bandhan, Akoirah by Augmont unveils a labgrown diamond-studded Rakhi collection, designed not just to tie, but to stay. These rakhis double up as elegant everyday bracelets and keepsakes- celebrating siblinghood with timeless style and substance. The collection is designed to be worn and cherished every day.
In addition to this, the brand has also curated a selection of giftable labgrown diamond jewellery edit which consist of pendants,rings,earrings,nose pins crafted in 14k recycled gold, ideal for sisters who prefer everyday luxury with meaning, and perfect for celebrating the occasion with timeless pieces that reflect love and appreciation.
Tying it all together is Akoirah’s new social media campaign, #PartnerInShine, which reimagines the sibling bond as a partnership of equals. Moving away from the traditional idea of protection, the campaign highlights how today’s sisters don’t need guarding, they need brothers who show up, support, and stand beside them as equals in every sense.
On the launch of Collection Namita Kothari, Founder, Akoirah by Augmont said, “This collection is our way of honouring the evolving bond between siblings — one rooted in respect, equality, and celebration. Today’s sisters don’t just need protecting, they need brothers who believe in them, stand beside them, and share in their shine. With #PartnerInShine, we’re celebrating that new-age Rakhi spirit through jewellery that lasts beyond the moment.”This Rakhi we celebrate not just tradition, but a relationship that shines with equality, respect, and enduring love.
Availability : Akoirah Store, Unit no GP 23, Lower Ground Floor, Phoenix Market City, Viman Nagar, Pune 411014.