New Delhi, 13th March 2025 – Nova Dairy, one of the leading brands in the dairy industry in India serving purity, is bringing an extra splash of joy to Holi this year with its exciting #SipTheHoliMagic digital campaign! To celebrate the festival of colours, flavours, and the richness of dairy, Nova Dairy invites participants to take p art in two exciting contests and stand a chance to win exclusive hampers, festive gift vouchers, and a special feature on Nova Dairy’s pages!
How to Participate?
1. Main Contest – Share Your Nova Dairy Holi Story! (Starts 12th March)
Upload a story featuring Nova Lassi, Chaach, or Flavoured Milk as part of your Holi celebrations and tag Nova Dairy on Instagram or Facebook.
The best entries showcasing the spirit of Holi and Nova Dairy’s role in the festivities will be rewarded!
2. Nova Quiz Contest – Test Your Holi IQ! (Starts 13th March)
Answer fun and engaging quiz questions about Holi traditions, colours, dairy-based festive drinks (like thandai), and Nova Dairy’s legacy on Nova Dairy’s social media pages.
Participants with the most correct answers will win exciting prizes!
Participation Deadline: 14th March (Evening)
Winners Announcement: 17th March
Speaking about the campaign, Ravin Saluja, Director of Sterling Agro Industries Ltd. (Nova Dairy), said:
“Holi is a festival of unity, joy, and tradition, and dairy plays an integral role in these celebrations. With our #SipTheHoliMagic campaign, we want to engage with our consumers in a fun and meaningful way while highlighting the purity and richness of Nova Dairy products. We aim to spread positivity, festive spirit, and a deeper appreciation for dairy’s role in Indian culture.”
With its commitment to providing high-quality, nutritious, and adulteration-free dairy products, Nova Dairy continues to be a trusted partner in every Indian household. Through this Holi campaign, the brand reinforces its values of purity, tradition, and community engagement.