Kolkata, October 29th, 2025: As India’s furniture industry rapidly transitions towards mechanized and modular manufacturing, CenturyPly, the country’s leading wood panel brand, has launched MAXIMA OEM PLY, a new-generation plywood designed specifically for modern furniture makers.
Crafted for precision, performance, and productivity, MAXIMA OEM PLY is tailored for Original Equipment Manufacturers (OEMs) who rely on advanced, machine-driven production. The product promises to redefine plywood performance on factory floors by offering uniform thickness, smoother machining, and superior edge finishing—features that directly translate to higher speed, better quality, and lower wastage.
India’s OEM manufacturing landscape is witnessing rapid transformation, driven by the growing shift toward modular, factory-made furniture and the adoption of automated production technologies. Manufacturers today seek materials that deliver precision, speed, and reliability at scale. CenturyPly, through the launch of MAXIMA OEM PLY, is addressing these evolving needs with machine-optimized plywood engineered for flawless performance on modern equipment. By ensuring uniform thickness, smoother machining, and extended tool life, CenturyPly is empowering OEMs to achieve superior productivity and consistent quality. This initiative not only enhances manufacturing efficiency but also strengthens India’s position in the global modular furniture value chain.
“Century Ply has always been at the forefront of innovation in the wood-based panel industry. As India’s No. 1 brand in this category, we’ve continuously introduced products that meet every kind of need from WPC and MDF to high-density boards.” said Nikita Bansal, Executive Director, CenturyPly. “Today, we’re seeing a big change in the way furniture is made. With people having less space and time, furniture making is increasingly shifting to OEMs. These OEMs need plywood that isn’t just calibrated but calibrated with absolute precision and that’s exactly what inspired us to create CenturyPly Maxima. Maxima is our latest offering designed to meet the evolving needs of modern furniture manufacturing. But our vision goes beyond just introducing a new product. We also want to help OEMs understand why BWP-grade plywood is the smarter, longer-lasting choice. At present, many OEMs use MR-grade ply, which tends to have a shorter life and lower resistance to water and termites. Through Maxima, available in both MR and BWP variants, we’re working to change that mindset. Our goal is simple, to encourage the industry to move towards BWP precision plywood, ensuring every piece of furniture stands strong, durable, and reliable for years to come.” added Nikita.
Manufacturers in the modular segment often face recurring problems such as uneven thickness, tool wear, poor edge banding, and time-consuming rework. MAXIMA OEM PLY tackles these pain points with calibrated, machine-friendly plywood made from high-quality eucalyptus, a non-abrasive wood that prevents tool damage. The result is a plywood that glides effortlessly through automated cutters and routers, ensuring smoother edges, stronger bonding, and minimal rework.
Beyond performance, CenturyPly has also made the product competitively priced, aligning it with the needs of high-volume furniture manufacturers. The company emphasizes that while pricing is sharp, CenturyPly’s hallmark of quality and durability remains uncompromised.
To amplify awareness, CenturyPly is rolling out a digital outreach campaign targeting over 6,000 modular furniture OEMs, including 1,300 verified partners registered on its SFA platform. The campaign will showcase how MAXIMA OEM PLY improves machining precision, extends tool life, and drives production efficiency—benefits that are crucial for OEMs competing in India’s fast-growing modular furniture market.