India, Aug 04: Disney Consumer Products India has announced a wide-ranging slate of themed merchandise marking the theatrical release of Spider–Man: Brand New Day. Teaming up with over 26 leading brands across categories, including Bata, Bewakoof, Flipkart, Gritzo, Hamleys, Hasbro, ITC Sunfeast, Lenskart, Lifestyle, Myntra House of Brands, MINISO, Milton, Pidilite, Pantaloons, The Souled Store and Reliance among others, the lineup spans fashion, accessories, toys, collectibles, and lifestyle products, showcasing a broad selection of licensed products for fans in India.
Nearly 65 years later, Spider–Man remains one of the most beloved and universally recognizable Marvel Super Heroes – quick-witted, endearing, curious and driven by the belief that ordinary people are capable of extraordinary things. This character arc has evolved across comics pages, web series and blockbuster films, connecting with generations of fans. Bringing that legacy to life, this latest merchandise offers something for every kind of Spider–Man fan.
Tan Wee, Executive Director, Brand Commercialization, Disney Consumer Products shares, “The return of Spider–Man is more than a movie moment – it’s a cultural event for millions of fans across India. These collaborations bring that excitement beyond the cinema, allowing fans to celebrate their favourite Super Hero through fashion, collectibles, and everyday products, while reinforcing our commitment to growing a vibrant character licensing business in India.”
FMCG
Rolled out through a multi-format campaign, Pidilite’s Fevicol MR launched four special edition Spider–Man–themed packs featuring character art and QR-enabled craft tutorials that encourage young fans to explore their creativity. ITC Sunfeast Fantastik unveiled its themed Spider–Man–themed pack, brought to life through its ‘Unlock Your Fantastik’ campaign, using storytelling to inspire young audiences to discover the hero within themselves. Gritzo expanded its existing Marvel-themed SuperMilk range with a Spider–Man-inspired variant, bringing epic storytelling to everyday nutrition.
Retail & Accessories
Spider–Man’s instantly recognizable visual identity, cross-generational appeal and relatable personality make the character a strong fit for lifestyle collaborations. Lenskart joined in with sleek shades and optical frames, for both young adults and kids, featuring the character’s signature red, blue and black colours.
Retailers got in on the action as well, with Lifestyle, Reliance Yousta, Pantaloons and FirstCry introducing dedicated collections for kids and young adults, available in their respective retail stores and online platforms. Bata stepped up the excitement with all-new Spidey-themed sneakers for kids and SocksXpress added a fun touch with themed socks.
E-commerce
On the fashion e-commerce front, The Souled Store launched standout designs with a range of tees, sweatshirts, sneakers, and a backpack drawing from Spider–Man’s defining visual cues and colours. Myntra House of Brands and Flipkart’s Metronaut have launched extensive clothing ranges through their respective labels. Bewakoof and Bonkers Corner introduced themed graphic tees, relaxed fits, and oversized sweatshirts.
Toys & Collectibles
Playtime gets a Super Hero upgrade as Hamleys rolled out Spider–Man–themed pop-ups across cities, bringing its expansive merchandise range nationwide. Hasbro joined in with its Marvel Go Local range of collectible cars featuring fan-favourites such as Spider–Man and Hulk. MINISO’s assortment of lifestyle products and Milton’s hydration range set to be a hit among young adults. Gearing up for school and on-the go essentials, Cello Kidzbee and Basil brought Spider–Man’s signature style to bento lunchboxes and bottles. Mirada brought a playful touch with keychains, plush, and bag clips and Bonus Playing Cards rolled out a Spider–Man–themed playing card deck – together delivering a world of imaginative play for young fans!
This latest wave of merchandise and campaigns will gear fans up for a thrilling year of Marvel, bringing Spider–Man fans new ways to engage with their favourite Super Hero across categories and experiences and deepening the fandom.