London, June 10: Eros Innovation has announced pound 265 million investment commitment to the United Kingdom over the next five years, alongside the licensing of its independently valued Dollar 1.7 billion cultural dataset to its UK operation, in a move aimed at establishing a sovereign-grade cultural artificial intelligence capability in Britain.
Announced at London Tech Week, the initiative positions the UK as the production, technology and research hub for Eros Innovation’s AI-powered creative businesses. The company said the commitment will support AI music studios in London, dedicated microdrama production, animation, and UK-based training and R&D for its Large Cultural Model family, with British academic partnerships under development.
The dataset, independently valued by OxValue.AI in association with the University of Oxford, is trained on approximately 1.5 trillion rights-cleared cultural tokens drawn from 11,000 films and 100,000 characters. Eros said the licensing arrangement creates a UK-based cultural AI capability governed under British law.
As part of the announcement, Eros unveiled three creative programmes comprising 15 productions. Eros Brahmand, a mythology-based cinematic universe, includes Nandi – War of Kailasa, Dwaarka: Gateway to the Universe, Vimaan Wars, Mahabharat 5000 A.D., Yakshinis, Brahmarakshak, Garuda, Kumbhayanna and Mansa Devi. Eros Universe comprises new chapters of Tanu Weds Manu, Phobia, English Vinglish, Desi Boyz, Rangeela and Tere Naam, while Eros Remastered launches with Kochadaiyan – Remastered. Two productions, Nandi – War of Kailasa and Tanu Weds Manu – The Next Chapter, directed by Mitakshara Kumar and co-produced with Rudrak Soma Jyoti Limited – are confirmed to shoot in Britain in 2026.
The company said the investment is intended to drive inward investment, employment and research activity across Britain’s creative and technology sectors while supporting the development of cultural AI as an emerging field.
“This commitment is proof that we can aim higher, and go further, when we work together. It’s a vote of confidence in Britain’s creatives and our tech sector.” said Kanishka Narayan MP, Parliamentary Under-Secretary of State, Department for Science, Innovation and Technology.
“What we are bringing to Britain is not an office, and it is not an investment. It is a sovereign-grade cultural artificial intelligence capability – one of the world’s largest rights-cleared cultural datasets, the AI Studio that will operate on it, and a long-term partnership with British data, British talent and British institutions to build what comes next together. Cultural AI will define the next decade of how humanity creates, learns and remembers. Britain is the right place to build it.”, said Swaneet Singh, Co-President, Eros Innovation.
“Storytelling has always evolved alongside technology, but the heart of every great story remains imagination, emotion, and human creativity. Through Eros Brahmand, Eros Universe, and Eros Remastered, we are building something that has never before been attempted at this scale, a new creative ecosystem powered by AI, rooted in culture, and designed to bring stories to audiences in entirely new ways. We are proud to be building it from London.”, said Ridhima Lulla, Co-Founder & Co-President, Eros Innovation; CEO, Eros Brahmand Studios.
Eros Innovation’s LCM family was first unveiled at the India AI Impact Summit in New Delhi in February 2026. Eros LCVM and Eros Persona AI were launched on June 5, 2026 by Shri S. Krishnan, Secretary, MeitY, Government of India. The company operates across India, the United Kingdom, the United States and the United Arab Emirates.