Bengaluru, 11 October 2023: Standing as a testament to ethical business practices, Indian Terrain, a leading men’s high-street fashion brand, today marked a significant milestone by securing two prestigious awards from Fair Trade India. In a momentous ceremony held at Pulman, Aerocity, Delhi, Fairtrade, a Global Organisation that ensures sustainable farming practices, has recognised Indian Terrain as a leading sustainable brand in India and has lauded two coveted awards: “Fairtrade Business Partner of the Year in the Lifestyle & Apparel Sector” and “Fairtrade Impactful Communication for the Year.”
The “Fairtrade Business Partner of the Year” award acknowledges Indian Terrain’s unwavering dedication to fair trade principles across its supply chain. The brand’s continuous efforts in sourcing cotton from Fairtrade supported farms that ensure fair wages for the farmer have set a remarkable benchmark within the fashion sector. In addition, Indian Terrain’s recognition with the “Fairtrade Impactful Communication for the Year” award underscores its ability to effectively communicate its sustainability initiatives to its customers. The brand has employed innovative campaigns, compelling storytelling, and a genuine commitment to transparency to educate and engage consumers, empowering them to make more conscious choices when it comes to their clothing purchases.
Speaking on the occasion, Mr. Charath Narsimhan, the Managing Director of Indian Terrain, said, “We are humbled by the receipt of these esteemed awards, which serve as a powerful testament to our enduring commitment to fair trade and sustainability. At Indian Terrain, our belief is firmly rooted in fashion that not only looks good but also does good. Our sustainability journey began in 2020 with the launch of 40,000 Fairtrade-labelled pieces, making us the first high-street fashion brand to collaborate with Fairtrade. Since then, we’ve wholeheartedly embraced ethical and sustainable practices, with our production expanding to a quantity of 4,00,000 Fairtrade-labelled pieces in FY 23-24. We take pride in sourcing over 300 tonnes of seed cotton from Fairtrade certified farms in India and thereby positively impacting the lives of over 10,000 farmers.”
Adding to this, Mr. Charath also said, “This marks a significant step on our path to becoming the most sustainable brand in India. Our environmental efforts have yielded remarkable progress, as we’ve transitioned from having no green factories to two, within just a year, which reflects our steadfast commitment to reducing our environmental footprint and advancing responsible manufacturing”.