The Salad Compliment Collaboration Takes the Iconic Chile Lime Seasoning Beyond Fruits, Vegetables & Sweet Treats, into a Savory New World of Summer Salads, Soups & Bowls
June 19, 2025 – Fresh Gourmet, the go-to brand for chef-inspiring croutons and salad toppings, has partnered with Tajín®, the top-selling chile lime seasoning, to craft an irresistible lineup of ready-made Chile Lime Croutons, Pepitas, and Masa Strips that are hitting store shelves just in time for salad season.
Combining Tajín’s signature tangy kick with a bold and satisfying crunch, the new salad, soup, and bowl complements offer consumers convenient and inspiring ways to spice up savory, veggie-based dishes and recipes – a flavor territory that’s distinctly different from the sweet treats and fruits that the popular seasoning is renowned for.
Whether it’s the Chile Lime Pepitas bringing a nutty zing to a grilled corn salad, or the Masa Strips spicing things up atop a bowl of tortilla soup, the new products are poised to fire the imaginations of a wide range of produce-aisle shoppers – particularly the younger, multicultural consumers whose hunger for sweet-sour-spicy flavor mashups has driven rising category demand in recent years.
“Fresh Gourmet is thrilled to pair up its best-selling salad toppings with the authentic flavor and broad, iconic appeal of Tajín,” says Senior Marketing Manager, Samantha McCaul. “The seemingly countless usage occasions consumers have found for it in the world of fruits, vegetables, and sweets are inspiring, especially as we think about opportunities for meals and snacks on the savory side. The craveability factor here is going to be off the charts.”
“At Tajín, we’re always excited to explore new ways for our fans to get inspired and experience the unique flavor of our signature blend,” said Haydee Fernández, Director of Alliances at Tajín USA. “Partnering with Fresh Gourmet allows us to bring Tajín’s distinctive chile lime taste into a whole new space — adding a bold and tangy kick to salads, soups, and bowls, and delivering authentic craveable in an entirely new way.”
Having already garnered sell-in at some of the top national retailers, the Chile Lime Croutons (4oz), Chile Lime Pepitas (3.25oz) and Chile Lime Masa Strips (3.5oz), represent yet another appealing addition to Fresh Gourmet Co’s well-stocked produce-aisle portfolio of croutons, dried fruit & nut blends, tortilla and wonton strips, crispy vegetables, and more.
Be the first to comment