New Delhi, May 05: India Sotheby’s International Realty, in collaboration with CRE Matrix, has released its latest Southern India High-End Luxury Housing Report, revealing that Hyderabad has emerged as the undisputed leader in the ultra-luxury residential segment.
The city recorded a strong volume of transactions for homes priced at ₹10 crore and above during FY’26, significantly outpacing other southern markets in both value and volume.
The report outlines a shifting market landscape across three major cities Hyderabad, Bengaluru, and Chennai—each defined by distinct characteristics of scale, growth velocity, and legacy prestige.
Hyderabad’s luxury housing segment has witnessed a remarkable 3.5x growth over the past four years. The market is characterised by large-format homes, with nearly 57% of apartment sales exceeding 8,000 sq. ft., while villas and row houses contributed significantly to the overall transaction mix. Key growth corridors such as Kokapet have played a pivotal role in driving this expansion.
In contrast, Bengaluru has emerged as the fastest-growing market, with a 52% year-on-year increase in unit sales. New luxury micro-markets, particularly in areas like Rajanukunte, are witnessing rapid traction, reflecting a shift toward emerging high-end residential corridors.
Chennai, meanwhile, continues to operate as a niche, prestige-driven market. Prime locations such as Abhiramapuram and Alwarpet remain central to its luxury housing demand, supported by legacy appeal rather than rapid expansion.
A key highlight of the report is the “value-for-space” advantage. For a ₹10 crore investment, buyers in Hyderabad can access approximately 6,210 sq. ft. of space—significantly higher than Bengaluru and Chennai, reinforcing Hyderabad’s strong value proposition.
Ashwin Chadha noted that South India’s luxury housing market is defined by three distinct identities—Hyderabad’s scale, Bengaluru’s growth momentum, and Chennai’s legacy prestige. He emphasized that while Hyderabad has set new benchmarks in volume, Bengaluru is poised for near-term growth.
Abhishek Kiran Gupta added that the region has reached an inflection point, with Hyderabad’s leadership driven by strong structural fundamentals and Bengaluru’s rapid evolution signaling broader opportunities for investors.
Key Highlights:
- Hyderabad: 625 units sold; top locality Kokapet
- Bengaluru: 128 units sold; top locality Rajanukunte
- Chennai: 58 units sold; top locality Abhiramapuram
- Growth (YoY): Bengaluru (+52%), Chennai (+49%), Hyderabad (+10%)
The report underscores a clear trend—investors and homebuyers are increasingly differentiating strategies by city, as each market evolves with its own distinct growth drivers and opportunities in the ultra-luxury housing segment.
