Dover, DE, May 08, 2025 — Mria Labs Inc., a new Atlassian Marketplace vendor, today announced Mria CRM, a fully integrated customer relationship management (CRM) system designed exclusively for Jira Cloud. Built on Atlassian Forge, Mria CRM allows teams to manage the entire customer lifecycle without leaving Jira.
Many teams have long sought ways to use Jira as a CRM, often relying on complex customizations or external platforms linked through add-ons. Mria CRM addresses this gap with a purpose-built solution that brings core CRM functionality — including lead tracking, contact management, pipeline oversight, and activity logging — into the Jira environment natively.
“Jira users have been asking how to use Jira as a CRM — so we’re building the answer,” said Anton Storozhuk, founder and CEO of Mria Labs. “Mria CRM is the first solution that fully aligns customer management with Jira workflow, and it’s built the way modern Atlassian apps should be — on Forge.”
Unlike generic CRMs or partial integrations, Mria CRM is purpose-built for companies that run on Jira. With the rise of Forge and a growing push to centralize business processes within a single toolset, Mria CRM enables teams to manage leads, contacts, deals, and customer activities — all from inside Jira Cloud.
Key features of Mria CRM will include:
– Centralized lead, contact, and company management within Jira
– Customizable sales pipelines and deal tracking workflows
– Activity timeline capturing meetings, notes, tasks, and status updates
– Direct linking between CRM records and Jira issues
– Seamless collaboration across teams using a unified toolset
Mria Labs Inc. has launched its website at mriacrm.com, where users can learn more and sign up to receive updates ahead of the public release on the Atlassian Marketplace.