SAN FRANCISCO, September 11, 2025 — Madison Reed, the prestige beauty brand revolutionizing the hair color industry in the U.S., today announced its global expansion with the launch of its salon-quality hair color in Ulta Beauty’s inaugural international location in Mexico City, Mexico.
Madison Reed will offer a curated selection of its award-winning hair color kits including its Radiant Hair Color Kit for 100% gray coverage; Root Perfection Root Touch Up Kit for quick essential maintenance; and ColorWonder Demi-Permanent Hair Color for going bold or blending grays.
“I founded Madison Reed because I believed women deserved better,” shared Madison Reed Founder and CEO Amy Errett. “Ulta Beauty has been a trailblazer in the U.S. retail hair care experience and we are thrilled to be a part of this expansion bringing the confidence of salon-quality hair color at home to the Mexican marketplace,” she added.
The launch is the latest chapter in the brand’s partnership with Ulta Beauty. Madison Reed will also be available in Ulta Beauty’s upcoming openings slated for Leon, Guadalajara, Monterrey, and Tijuana as well as online. Madison Reed first launched in select Ulta Beauty locations and on ulta.com in 2017, and expanded across the company’s national footprint in 2019.
The international entry represents a significant milestone in Madison Reed’s growth, which has seen expansion to over 3,800 retail stores across the U.S., driven by its strong presence at Ulta Beauty, and select Walmart, Target, and Sally Beauty locations, Madison Reed’s 97 owned-and-operated Hair Color Bars in the U.S., and its thriving DTC business as well as Amazon. Madison Reed’s omni-channel strategy has enabled the brand to maximize accessibility of their prestige hair color to meet their guests wherever they are.
Madison Reed formulas never use harsh ingredients like ammonia, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide, and PPD, and are enriched with conditioning and strengthening ingredients like argan oil and ginseng root extract. All of the company’s products are Leaping Bunny certified, regarded as the international gold standard of cruelty-free beauty.